Thought Leadership
2021 Digital Trend Report – 15 Expert Predictions for the New Year
Are you prepared for growth in 2021? In this article, 15 CEOs, thought leaders, and experts share their 2021 business and marketing trend predictions so you can prepare your business and marketing plans for the new year. 2021 Business and Marketing Digital Trends The COVID-19 pandemic has changed the way businesses operate, how employees work,…
Read MoreWhy Automation Is a Must for Modern SEO
Small businesses are often more agile than large corporations, especially when adopting new technologies. Marketing Automation is a technology transforming how businesses operate, particularly in SEO. Your Secret Weapon for Efficiency and Growth Think of this as your tireless virtual assistant. It takes over repetitive tasks, freeing you and your team to focus on strategy…
Read More20 Digital Marketing Ideas for 2020
Over 80% of businesses use digital marketing as a main form of advertising and see positive results from it. Online marketing includes many different online promotion tactics. From SEO to social media marketing, the options are plentiful. If you’re looking for ways to better leverage this popular marketing channel, you’re in luck. Here are 20…
Read MoreAbove the Cloud: An LSA Insider Interview with Boostability CEO Gavan Thorpe
On August 29, 2019, Boostability CEO Gavan Thorpe sat down for an interview the Charles Laughlin from Local Search Insider on his podcast Above the Cloud. Gavan and Charles talked about the current state of SEO, as well as the state of the industry as the digital age expands. Here are a few of the highlights.…
Read More5 Things Boostability Doesn’t Do (And 5 Things We Do)
When Boostability began in a basement back in 2009, our goal was simple: provide step-by-step SEO to small businesses to help them get found online. We’ve come a long way in the past decade, but the heart of our business model has remained unchanged; affordable, small business-focused search engine optimization is our top priority. Inspired…
Read MoreLeadership Beyond Borders: A SIINDA Interview with Boostability CTO Jared Turner
On September 17, 2019, Boostability CTO Jared Turner met with Kimberli J. Lewis of SIINDA, host of the podcast Leadership Beyond Borders. Jared and Kimberli spoke about SEO basics, as well as what makes a great start up. To listen to the full episode, click here. So Many Businesses, But So Few Successes Kimberli…
Read MoreUtah DMC 2019 | Key Takeaways to Boost Your Digital Marketing Efforts
The Utah Digital Marketing Collective (DMC) held their annual conference on August 23, 2019, in Sandy, Utah. As the content specialist for Boostability, I was tasked with covering the sessions and coming up with an easy-to-digest breakdown of what we, as a marketing team, learned by attending. The sessions covered huge swaths of topics, from…
Read MoreWhy Everyone Needs a Retention Mindset
Did you know that it costs five times more to acquire a new customer than to retain one? Yet most companies spend the majority of their marketing dollars on finding new customers instead of nurturing the ones they have. Why is this? Retention Starts Early Most people don’t think about retention until they are about to…
Read MoreHow Google’s Latest Algorithm Change Affects the Customer Journey
Without a doubt, the internet has changed the way people think about and search for information. In the beginning, the goal of Google’s algorithm was simply to provide users with the best answer based on their question. Things have come a long way since 1998, and Google has changed its focus to match the way…
Read More“Get Next Action”: The Secret to Boostability’s Success
It’s an exciting time to work at Boostability. As we enter our ninth year in business, the company continues to grow beyond all expectations. We currently provide SEO services to tens of thousands of small businesses—more than any other company in the world. We’ve almost cornered the market here in the US, and growth is…
Read MoreBoostability ranked #6 on Utah Valley 360’s list of the 30 Fastest Growing Companies for 2015
At a glance There are no hard and fast rules to success. These 30 Utah Valley companies are unique in strategy, sales, solutions and superstars. But they share one thing in common: growth gone wild. Want to get to know them? Think fast. NO. 1 Freshly Picked Three-Year Growth 2,745% 2014 Revenue $5.4 million CityProvo Founded 2009 Employees 12 Industry Fashion/retail Website freshlypicked.com FounderSusan Petersen,…
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