SEO
Protecting Your Site Against Bots
See if this situation sounds familiar. You’re going through your website analytics and see a spike in traffic one day. Great news! So you try to figure out the why so you can replicate it. Did you post a new blog that day? Send an email? Maybe someone else linked back to your website? Then…
Read MoreWhat You Need to Know for Voice Search SEO
How many of us have a smart device in our home? Be it an Amazon Alexa speaker, a Google Home, Siri on our phones, voice remotes, etc. We live in a crazy connected world where almost anything you need is just a question away through a search. And thanks to technology, we can ask that…
Read MoreWhat’s the Difference Between Local and National SEO?
As we go further into the future, investing in SEO is more beneficial now for your business more than ever. Devoting efforts into organic SEO benefits any business by providing authority, reputation, and visibility to help attract new customers. Pursuing different SEO strategies will take time to grow organic traffic and produce the same goals.…
Read MoreWays to Boost Click-Through Rate (CTR) Using SERPs
Rankings, it seems, have now become a great driving force for many SEOs, which sometimes divorces them from the idea that those rankings are worthless if they aren’t in relation to a high click-through rate (CTR). What is the reason that your website does not have a lot of traffic? If the copy on your…
Read MorePR Boosting Your SEO Strategy
There are several different factors that affect your business’s overall success. As we continue to rapidly move forward into the digital world, it is very important for your business to not only have a digital presence but to operate successfully online. That success includes the trust of your current or potential customers. Along with the…
Read MoreGoogle Helping You Learn More About Where Your Results Come From
In a surprise announcement today, Google is changing up the user interface and providing more information into the websites displayed in the search results. Rolling out immediately, you’ll see a small menu icon next to almost every SERP that will tell you exactly where the information comes from. Google says this new tool is an…
Read MoreUnderstanding the Value of SEO
Think about how you attract customers as a business owner. What’s your most successful lead gen channel? Is it through traditional advertising, word of mouth? Maybe digital channels like a paid advertisement or SEO? After you attract a customer, how do you keep customers coming back after you convert them from potential to paying? It’s…
Read MoreSearch Sessions – 2021 Digital Trends You Need to Know
The first Search Session of 2021 was full of great information for small and medium sized businesses to implement into their strategies in the new year! Boostability’s VP of Marketing Amanda Price, Director of Content Kristine Pratt, and Director of SEO Colton Miller broke down key SEO, business and marketing trends you need to know…
Read MoreHow Interactive Content Can Boost Your SEO Strategy
The expectations for search engine optimization are consistently changing. Search engine crawlers observe the users’ behavior and value content based on users’ preferences. With so much content at their disposal, users are prioritizing authenticity and engagement. Consequently, creativity is a necessary factor in crafting content that users will like and search engines will value. How…
Read MoreHow to Better Optimize for Query Intent
When we don’t know the answer to something, where do we go to find it? For most individuals, search engines are one of the most common places to help search for what you’re looking for. Today, more than ever, individuals go to search engines on Google and enter around 1-3 words in their search query.…
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