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Industry News

Give My Regards to Broadway… and Yext Onward19, too!
- By Sara Beth Preston
- . November 22, 2019
The iconic Theater District in the center of midtown Manhattan, New York City was the perfect backdrop for Yext’s annual tech conference called Onward. Like

The Latest in Google Search News
- By Colton Miller
- . November 12, 2019
Many businesses spend a significant amount of time figuring out how to gain greater visibility in Google Search. This can be challenging since Google updates

Closing Out 2019 on Top: A Boostability Webinar
- By John Matsen
- . November 11, 2019
On November 6, we shared a webinar about the most important digital marketing tools to utilize as the year comes to an end. Curtis Warren,

The September 2019 Google Core Algorithm Update
- By Colton Miller
- . October 24, 2019
The latest 2019 Google update began rolling out on September 24th. When it comes to search engine optimization, keeping up with any new Google algorithm

Boostability Webinar on Featured Snippets
- By Madeline Thatcher
- . September 12, 2019
On September 11, Mike Marsh, Boostability’s SEO manager, co-hosted a webinar about featured snippets. Mike leads the SEO campaigns for Boostability as an entity, helping

Utah DMC 2019 | The Marketing Team’s Take
- By Madeline Thatcher
- . September 5, 2019
The Boostability marketing team attended the 2019 Utah Digital Marketing Collective (DMC) Conference at the end of August. They got the lowdown on new innovations

Everything You Need to Know About Google’s Request a Quote Button
- By Stew Sucher
- . August 27, 2019
As of July 2019, Google has made a major change to how local search results populate. Joy Hawkins, business owner and marketing professional, was the

The Big Impact of Google for Small Business
- By Amanda Price
- . July 29, 2019
Small businesses have formed the roots of communities for centuries. They offer services in some towns considered too small for larger companies to invest in.

All the Major Google Algorithm Updates and How They Impact Your Business
- By Mike Marsh
- . July 11, 2019
Search engine optimization isn’t a one-and-done deal. To keep your rankings high, you need to refresh your content and refine your strategy on a regular

LSA Study Shows That Consumers Trust Search Engines More Than Any Other Source
- By Kristine Pratt
- . April 9, 2018
The LSA just released its 2018 Local Media Tracking study — and the findings are great news for any business using digital marketing. Working with

The Impact of Cryptocurrencies on Small Businesses
- By Nick Rojas
- . April 2, 2018
New developments in the world of finance almost always affect commerce, and the same can usually be said for technology. As such, cryptocurrencies have the

AI, Chatbots and Consumers: “Alexa, What Does This Mean for Business?”
- By Kristine Pratt
- . January 16, 2018
Through the development of websites, apps, and smart devices, we now find ourselves in a digital age where uttering the words, “OK Google”, “Hey Siri”