Dealing with Coronavirus: An SMB Marketerโ€™s Guide

An SMB owner looks over his finances.

A few months ago, who could have expected the current situation? Weโ€™re living through a global pandemic. Hundreds of thousands of people have been infected with this novel coronavirus. Tens of thousands have died. And itโ€™s not going to stop soon. Even if you havenโ€™t caught COVID-19, youโ€™ve almost certainly been affected by it in…

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How the CARES Act Helps Small Businesses

A man checks his business finances.

At Boostability, we are committed to helping small businesses succeed online. Everything we do, every single day, is geared towards helping our small business clients, which are the backbones of economies. At this time of uncertainty surrounding the market and the COVID-19 pandemic, weโ€™re providing valuable resources to help businesses navigate this time and come…

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Google My Business Impacted by COVID-19

A modern office in a downtown building.

Google announced limited functionality of Google My Business profiles because of the COVID-19 pandemic. With so much uncertainty surrounding business and the economy, itโ€™s an unprecedented situation that is hard to prepare for. Google has placed an increased focus on the quality and reliability of information on Search and Maps, while acknowledging some limited response…

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Silicon Slopes Tech Summit: The Marketing Team’s Take

The entry hall at the 2020 Silicon Slopes Tech Summit.

Header image provided by Nasdaq. At the end of January, the marketing team here at Boostability had the opportunity to attend the 2020 Silicon Slopes Tech Summit in Utah. We were inspired by keynote speakers like Mark Zuckerberg and learned so much from the other top Utah tech companies that were in attendance. Here are…

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Boostability at Silicon Slopes Tech Summit 2020: The General Session Summaries

The general sessions for the 2020 Silicon Slopes Tech Summit.

Boostability attended the event as a bronze sponsor. Here’s the top-level highlights from the general sessions. A big public thank you to our sponsor @Boostability! #SSTS20 #SiliconSlopes pic.twitter.com/gQFzlHxE32 — Silicon Slopes (@siliconslopes) January 29, 2020 General Session | Day 1 | Learn. Connect. Serve. Ryan Smith, Qualtrics & Josh James, Domo The first day of…

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Creating Communities and Fostering Connection: Mark Zuckerberg at the 2020 Silicon Slopes Tech Summit

Mark Zuckerberg talks to the host at the Tech Summit 2020 panel

As Mark Zuckerberg finished his highly-anticipated keynote address at the 2020 Silicon Slopes Tech Summit in Salt Lake City, Utah, I was reminded of a novel by E.M Forster. His book Howard’s End begins with an epigraph that reads, “Only connect.” This simple two-word phrase seems especially applicable to Zuckerberg’s own remarks, which featured the…

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Organic Search 2019 Recap and 2020 Predictions

Two men review data on a tablet.

In conjunction with our first webinar of the new year, we’ve collected the SEO highlights from 2019 and our predictions for 2020. Here’s what we’ve found and where we believe we’re heading. To watch the webinar from January 15, click here.   2019 Recap: Algorithm Updates, Voice Search, and More With 2019 finished, we can…

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Privacy in 2020: How Your Marketing Strategy Needs To Change

privacy in digital marketing

In the digital world, there is little room for privacy. Several countries and just two U.S. states have since stepped forward with privacy laws they believe could provide the solution. These laws help restrain companies from mining data and selling peopleโ€™s personal information. These laws also allow people to choose how companies collect and use…

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Google Year in Search: Top Searches for America and Germany

Two men search on an iPad.

The Google Year in Search feature allows you to browse popular search topics from selected window of time. We’ve already covered the 2019 creme of the crop for digital marketing and SEO (read it here), but decided to close out the year with one more post. Boostability’s the world-wide leader in white label SEO services,…

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