Content
Best Tools for SEO Content Writing in 2021
There has been a steady rise in the relevance of Search Engine Optimization (SEO). As more businesses switch to digital mediums to expand their scope over a larger market, the tools for SEO Content Writing become more relevant. SEO despite its popularity, takes some patience to master and inculcate in your website content. However, with…
Read MoreGoogle Previews New MUM Technology
There’s a lot of talk right now in the search community around MUM. Google’s new technology debuted yesterday during Google I/O. MUM stands for Multitask Unified Model, and it’s several steps beyond BERT that debuted in 2019. In fact, Google says it’s 1000 times more powerful than BERT. This means relevant and conversational content will…
Read MoreGoogle Outlines How to Get Your Videos Ranking Online
Video is one of the best ways to reach an audience today. People crave these bits of visual content as ways to learn, stay entertained, or get to know about a subject or business. Video marketing has been rapidly climbing in popularity over the past several years. And it’s peaking even more in 2021 with…
Read MoreEmail Outreach Tips to Boost Your Reply Rate
Email outreach is one of the best ways to build links and grow your online presence. This strategy works across all niches, but there are specific ways to use it effectively—think of it just like any other email campaign. There’s a fine line between spamming your contacts and genuinely reaching out for a business exchange.…
Read MoreBlog Commenting in SEO: Helpful or Not?
Most blogs have the option of including a comments section to their blog posts. Blog commenting gives viewers the option to express approval, discontent, or add additional information to the post that might have been missing from the viewer’s point of view. Blog commenting in SEO does make you wonder what works and what doesn’t.…
Read More5 Steps to Making Live Videos That Further Your Branding
As social platforms increasingly reach into more areas of our lives, content creators embrace new interactive ways to promote their brand. They know that it’s not enough just to showcase great products, but also to start a friendly, face-to-face conversation with audiences. Among the different types of content, a live streaming session is one of…
Read MoreWhat Qualifies as Duplicate Content?
When writing content for your website, or for resources such as your blog, the goal is to produce evergreen content for your viewers. Depending on your industry, sometimes it can be hard to come up with new ideas for content. While it’s okay to draw ideas from past posts, duplicating your content is never the…
Read MoreHow Interactive Content Can Boost Your SEO Strategy
The expectations for search engine optimization are consistently changing. Search engine crawlers observe the users’ behavior and value content based on users’ preferences. With so much content at their disposal, users are prioritizing authenticity and engagement. Consequently, creativity is a necessary factor in crafting content that users will like and search engines will value. How…
Read MoreSmall Business Marketing Tips for 2021
Surviving in the wildly competitive market of today’s global commerce is always particularly hard for small businesses and depends to a great extent on proper marketing strategies. Digital marketing, in particular. As the markets grow and online environments expand, it is vital for small businesses to keep up with the latest marketing trends. Otherwise, they…
Read MoreLong-Form vs Short-Form Content
Content is one of the most important elements for any SEO strategy to rank well on search engines. Having relevant content on your website is one of the key pillars of keyword research. In fact, having quality content is the number one factor in ranking well on Google. Nothing is more powerful than content and…
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