Posts by Laura Holton
New Data Shows the Impact of Google Possum
Two months after the release of Google Possum, a study from BrightLocal provides insight into how the algorithm update is impacting search results. The data show that 64 per cent of local search engine results differ from before the update. Despite this Possum is receiving very little attention from SEO experts. This is likely due to…
Read MoreHow to Use Messenger Bots on Facebook
Advertisers on Facebook are already taking advantage of the new Messenger bots to start promoting and selling their products and services through messages with their prospects. If you are already advertising on Facebook, you just need to comply with the new rules for standard messaging for three months. If you are a new advertiser, Facebook…
Read MoreAd Bots Arrive to Facebook Messenger
Facebook Messenger has been branching away from the Facebook platform for some time, becoming more its own entity than an additional feature. The latest changes to Messenger bots increase the role of Messenger in linking businesses with customers. Previously, Facebook allowed Messenger bots from major brands to help consumers make a purchase. However, the bots’…
Read MorePinterest Grows Its User Base By 50 Percent
Almost exactly one year ago, Pinterest met a milestone of 100 million users. This year, that number is up by 50 percent to 150 million. How Does Pinterest Compare to Other Social Media Platforms? Pinterest still has far to go to ever compete with the largest social media sites. Compare its user base to that…
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