Kyle Southwick
5 Tips to Help You Define Your Target Audience
This article was originally published July 2018 but was updated on August 18th, 2022. As a marketer, you may think traffic is the most important indicator that your strategy is working. Yes, traffic is important.…
Domain Authority: How to Check and Improve Your DA Score
Are you looking for ways to make your business appear on the first page of Google? Understanding the concepts of domain authority (DA) is the secret. Domain rating helps you understand how well your site…
How to Diagnose Google Traffic Drops and Fix Issues
Website traffic is key for your business to grow your online presence, and build a solid customer base. As you monitor your traffic tracking platform (like Google Analytics), you may come across steep drops in…
What is Semantic SEO?
Semantic SEO is a common term in web development and content creation. Most developers and marketers have utilized it in one way or another without knowing it. Reputable companies such as Google have capitalized on…
Proper SEO Time Frame Expectations
This article was originally published in October 2020 but was updated in July 2022. Many SEO firms will tell you that it takes 4 to 6 months to see results. That’s generally accurate, but bear…
A Guide to Google’s Featured Snippets and How to Land Them
This article was originally published in 2019 but was updated on July 5th, 2022. Getting your website to Google’s first page takes persistence and an understanding of how search engine result pages, or SERPs, work.…
How Much Should You Charge for Local SEO?
Search Engine Optimization (SEO) increases your business’s visibility on the internet. It involves working around Google’s search algorithm to improve your website’s ranking. Better ranking on the search results makes the business more visible to…
How to Create and Implement an Effective SEO Keyword Strategy
This article was originally published on October 14th, 2021 but was updated on June 22nd, 2022. If you want to increase your website traffic and improve your online presence, an effective SEO keyword strategy can…
Why SEO Building and Success Doesn’t Happen Overnight
When you launch a new business and website, your goal is to get as many potential customers as possible. Besides traditional marketing, organic search results through the use of proper keywords and search engine optimization…
Long-Form Content: What Is It and How Does It Impact SEO?
Various factors play a key role in your website’s SEO and overall ranking. But perhaps one aspect that can have an interesting impact on your site is long-form content. So what is long-form content? What…
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