Kristine Pratt
Boostability Named Winner in Salt Lake Tribune Top Workplace 2019 Award
The Salt Lake Tribune has named Boostability to its Top Workplaces list for 2019. This Award is based solely on employee feedback gathered through third-party survey company Energage. Boostability is just one of 100 workplaces…
What’s the Difference Between Voice Search and Regular Search?
The way people make a voice search is different than regular Google searches. After all, humans talk differently when speaking versus typing. Instead of having to choose specific keywords, users can just ask normal questions.…
Boostability Wins 2019 Comparably Award for Best Work-Life Balance
SILICON SLOPES, UTAH – Comparably named Boostability as one of the best workplaces for work-life balance in 2019. This list is compiled through anonymous employee feedback for companies around the country. “I love that we…
Offer Treats, Not Tricks, With These Halloween Marketing Ideas
Halloween might not be the first holiday you associate with shopping, but the $9.1 billion spent on the occasion might give you pause. Forbes reports that consumers only spend about $2.7 billion on candy. Want…
Above the Cloud: An LSA Insider Interview with Boostability CEO Gavan Thorpe
On August 29, 2019, Boostability CEO Gavan Thorpe sat down for an interview the Charles Laughlin from Local Search Insider on his podcast Above the Cloud. Gavan and Charles talked about the current state of SEO,…
Insights from Hubspot’s 2019 Inbound Conference
Boostability recently got to attend Hubspot’s Inbound 2019 conference in Boston on September 3-6th. We had an amazing time in an amazing city and learned about all kinds of great ideas and tactics that we’re…
The Boostability Partner Treatment
At Boostability, we’ve built our formula for success around helping small businesses succeed. That happens with our clients who come to us directly. But we also work with hundreds of partners who have small business…
Marketing Lessons We Can Learn from Disney’s D23 Convention
For this month’s Fandom Friday, I was tasked to try and figure out some of Disney’s marketing secrets. It says right in my bio that I enjoy all things nerdy. And that shone through this…
Clutch Names Boostability a Leading Utah Advertising and Marketing Agency
For the last decade, Boostability has taken pride in providing scalable search engine optimization, or SEO, and online marketing services for small businesses worldwide. We understand the rapidly evolving internet landscape, and have the data to…
50th Anniversary of the Moon Landing—Why It’s Important to Keep Dreaming
From the time I was a little girl, I remember being fascinated with space. In 2nd grade, we studied the planets, the solar system, and all about the first moon landing. At that time, a…
Seeing Is Believing: Crafting a Visual Content Strategy
Consumers typically scan digital content, rather than read it start to finish. As a result, you only have a few seconds to catch their interest. Humans process images 60,000 times faster than text and retain…
The Insider’s Guide to Small Business SEO
Once upon a time, marketing firms worked almost exclusively with large corporations. In the past 10 years or so, much of that changed. Marketing and PR experts learned to downscale plans to fit small businesses.…
Boostability Wins 2019 Comparably Award for Best CEO for Women
For the second time in a row, Boostability CEO Gavan Thorpe has won Comparably’s Best CEOs for Women Award. Comparably, a company culture and career monitoring website, gathers sentiment ratings based on several factors. These…
The Lowdown on Direct Response Marketing
Most business owners understand that marketing is how you get customers. The thing is, marketing comes in all shapes and sizes. It can be overwhelming to know which type fits your company the best. Instead…
How Voice Search is Transforming SEO
Virtual assistants and smart speakers have moved from a fad to the mainstream. The average American adult spends more than 10 hours a day interacting with digital media. They spend approximately half of that time…
Quality Content Matters More Than Ever Before
As internet searchers have become increasingly savvy about sales and marketing tactics, the digital marketing landscape has changed. Companies need more than a website and an order form to attract customers and grow its business.…
It’s Not Just Google: Other Places You Should Consider Improving Your Rank
Google’s meteoric rise to internet supremacy is historic. However, as the World Wide Web continues to grow and evolve, this internet giant’s control is waning. If you have all your SEO eggs in the Google…
What the Avengers Can Teach Us About Digital Marketing Success
I’m going to let my nerd flag fly here for a minute. I jumped on the Marvel Cinematic Universe bandwagon around the time the first Avengers movie came out. I stayed on the bandwagon partly…
Don’t Fall Victim to These 7 Deadly Digital Marketing Sins
Digital marketing is a term that encompasses all strategies of communicating with your customers using technologies such as the internet, mobile phones, display advertising and other digital media. Catering to the various needs and expectations…
Boostability Named as One of the Best Digital Marketing Firms
The year is off to a great start and Boostability received even more awards in February than last month. As well as awards for February, we found out that we had won multiple awards for…