John Matsen

Do Follow Links for Content Creators: What to Look For

By John Matsen | March 26, 2020

Link building is an important skill in SEO. When reputable websites send links back to your website, it signals to Google that your brand or company is a respected source. While there is a lot…

Silicon Slopes Tech Summit: The Marketing Team’s Take

By John Matsen | February 7, 2020

Header image provided by Nasdaq. At the end of January, the marketing team here at Boostability had the opportunity to attend the 2020 Silicon Slopes Tech Summit in Utah. We were inspired by keynote speakers…

Brand Lessons Learned at Sundance Film Festival

By John Matsen | January 31, 2020

For ten days, the rugged mountain terrain of Utah is infused with Dolce and Gabbana. It’s a striking location for the Hollywood crowd that’s more accustomed to sunny, urban atmospheres. While Park City is a…

What Businesses Can Learn from the Star Wars Franchise

By John Matsen | December 20, 2019

The Star Wars franchise is one of the largest and most influential in the world. As of 2018, it had an estimated worth of over $65 billion and that number will only grow in the…

Closing Out 2019 on Top: A Boostability Webinar

By John Matsen | November 11, 2019

On November 6, we shared a webinar about the most important digital marketing tools to utilize as the year comes to an end. Curtis Warren, Lead Acquisition Manager here at Boostability, shared a lot of…