Video

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5 SEO-Friendly Content Examples and Resources You Should Implement

By Kristine Pratt | August 18, 2022

This article was first published on April 20th, 2017, and was last updated August 2022. How can you increase your domain authority and relevance through the power of great content? Which brands are making search…

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9 Ways To Increase Your Videosโ€™ Visibility Through SEO

By Victor Blasco | August 16, 2022

This article was first published on November 19th, 2020, and was last updated August 2022. By now, you are probably tired of hearing about the wonderful things about video marketing and its power of attracting…

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How to Research an Audience and Improve Your Video Marketing Strategy

By Victor Blasco | July 7, 2021

Gone are the days when companies relied on written content and images alone for their marketing efforts. Now, due to its many benefits, using video content is the real deal. After all, a well-crafted and…

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Google Outlines How to Get Your Videos Ranking Online

By Kristine Pratt | April 1, 2021

Video is one of the best ways to reach an audience today. People crave these bits of visual content as ways to learn, stay entertained, or get to know about a subject or business. Video…

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5 Steps to Making Live Videos That Further Your Branding

By Victor Blasco | February 9, 2021

As social platforms increasingly reach into more areas of our lives, content creators embrace new interactive ways to promote their brand. They know that itโ€™s not enough just to showcase great products, but also to…

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How to Make Flawless Testimonial Videos That Help You Sell

By Victor Blasco | October 22, 2020

When you work in marketing, you learn this pretty quickly: You can say a thousand great things about your product, but it will never be as powerful as when someone else says it for you.…

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6 Hacks for Better Video SEO

By Leah Diviney | August 25, 2020

Video is king of the marketing game. Around 81% of businesses are using video in their marketing strategies, and thatโ€™s because it works. But with all that video fighting for space online, how do you…

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7 Types of Videos to Enhance Your Landing Pages

By Victor Blasco | February 4, 2020

There’s one undeniable fact that any first-rate marketer can’t afford to miss in 2020: Video content is a must-have for every marketing campaign. And I meanย every. The right piece can jump-start sales and conversion rates…

Seeing Is Believing: Crafting a Visual Content Strategy

By Kristine Pratt | July 17, 2019

Consumers typically scan digital content, rather than read it start to finish. ย As a result, you only have a few seconds to catch their interest. Humans process images 60,000 times faster than text and retain…

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How to Produce a Company Story Video That Matters

By Victor Blasco | May 3, 2019

Company stories or culture videos are powerful pieces of media you can add to a marketing campaign. You get to establish a connection with your audience, humanize your brand, and give it a unique voice…