video marketing
How to Rank on YouTube
This article was first published on October 13th, 2020, and was last updated in June 2022. Did you know YouTube is the second biggest search engine in the world? True story. You probably wouldn’t think…
How to Create a Video Content Strategy
SEO isn’t just a big deal for blog posts. SEO is equally important for videos. Here’s why: The world’s second largest search engine isn’t Bing or Yahoo, it is YouTube. Being the world’s second largest…
Search Sessions – Video: A Better Way to Market, a Better Way to Work
Video is a massive tool in digital marketing today and a powerful way to reach new audiences and reconnect with the ones you already have. And it’s easier to do video marketing than you think! …
How to Research an Audience and Improve Your Video Marketing Strategy
Gone are the days when companies relied on written content and images alone for their marketing efforts. Now, due to its many benefits, using video content is the real deal. After all, a well-crafted and…
Google Outlines How to Get Your Videos Ranking Online
Video is one of the best ways to reach an audience today. People crave these bits of visual content as ways to learn, stay entertained, or get to know about a subject or business. Video…
5 Steps to Making Live Videos That Further Your Branding
As social platforms increasingly reach into more areas of our lives, content creators embrace new interactive ways to promote their brand. They know that it’s not enough just to showcase great products, but also to…
Small Business Marketing Tips for 2021
Surviving in the wildly competitive market of today’s global commerce is always particularly hard for small businesses and depends to a great extent on proper marketing strategies. Digital marketing, in particular. As the markets grow…
6 Hacks for Better Video SEO
Video is king of the marketing game. Around 81% of businesses are using video in their marketing strategies, and that’s because it works. But with all that video fighting for space online, how do you…
The Best Way to Rank Your YouTube Videos on Google – A Checklist
With more than two billion active monthly users, YouTube is the second largest search engine in the world today. As a venue to promote your content, YouTube is an essential asset that can draw a…
How to Produce a Company Story Video That Matters
Company stories or culture videos are powerful pieces of media you can add to a marketing campaign. You get to establish a connection with your audience, humanize your brand, and give it a unique voice…
How To Build Customer Trust Using Video – The Reigning Content Marketing King in 2018
Customer trust will always be a key component of any marketing strategy. And presently, one of the most effective ways to catch customers’ attentions to even begin to try and build trust is through videos,…