video content

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9 Ways To Increase Your Videosโ€™ Visibility Through SEO

By Victor Blasco | August 16, 2022

This article was first published on November 19th, 2020, and was last updated August 2022. By now, you are probably tired of hearing about the wonderful things about video marketing and its power of attracting…

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How to Rank on YouTube

By Ainsley Merrill | June 30, 2022

This article was first published on October 13th, 2020, and was last updated in June 2022. Did you know YouTube is the second biggest search engine in the world? True story. You probably wouldnโ€™t think…

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How to Create a Video Content Strategy

By George Mathew | April 6, 2022

SEO isnโ€™t just a big deal for blog posts. SEO is equally important for videos. Hereโ€™s why: The worldโ€™s second largest search engine isnโ€™t Bing or Yahoo, it is YouTube. Being the worldโ€™s second largest…

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8 Less-Used Content Types Your Audience Craves in 2022

By Irina Weber | December 9, 2021

Today consumer marketers had to drastically change their content marketing plans because of the pandemic. But the significance of content is still growing as more and more people use digital channels for getting information than…

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Search Sessions – Video: A Better Way to Market, a Better Way to Work

By Krystin Pipkin | August 13, 2021

Video is a massive tool in digital marketing today and a powerful way to reach new audiences and reconnect with the ones you already have. And itโ€™s easier to do video marketing than you think!ย …

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How to Research an Audience and Improve Your Video Marketing Strategy

By Victor Blasco | July 7, 2021

Gone are the days when companies relied on written content and images alone for their marketing efforts. Now, due to its many benefits, using video content is the real deal. After all, a well-crafted and…

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Google Outlines How to Get Your Videos Ranking Online

By Kristine Pratt | April 1, 2021

Video is one of the best ways to reach an audience today. People crave these bits of visual content as ways to learn, stay entertained, or get to know about a subject or business. Video…

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5 Steps to Making Live Videos That Further Your Branding

By Victor Blasco | February 9, 2021

As social platforms increasingly reach into more areas of our lives, content creators embrace new interactive ways to promote their brand. They know that itโ€™s not enough just to showcase great products, but also to…

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How to Make Flawless Testimonial Videos That Help You Sell

By Victor Blasco | October 22, 2020

When you work in marketing, you learn this pretty quickly: You can say a thousand great things about your product, but it will never be as powerful as when someone else says it for you.…

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6 Hacks for Better Video SEO

By Leah Diviney | August 25, 2020

Video is king of the marketing game. Around 81% of businesses are using video in their marketing strategies, and thatโ€™s because it works. But with all that video fighting for space online, how do you…

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7 Types of Videos to Enhance Your Landing Pages

By Victor Blasco | February 4, 2020

There’s one undeniable fact that any first-rate marketer can’t afford to miss in 2020: Video content is a must-have for every marketing campaign. And I meanย every. The right piece can jump-start sales and conversion rates…