targeting

Best People to Target for an SEO Campaign

By Aaron Presbury | November 16, 2020

Thereโ€™s a lot of moving parts when it comes to creating an effective SEO campaign for your business. One of the most important factors within an SEO campaign is your audience. Narrowing and targeting a…

3 Lead Generation Pitfalls Every B2B Marketer Should Avoid

By Jesse Thayne | July 8, 2019

Ask any B2B marketer what their biggest daily goal is, and youโ€™ll get a unanimous replyโ€”lead generation. Leads are the raw material that paying customers are made of, so it goes without saying that generating…