structured data

How to Do SEO Text Analysis of B2B Marketing Content

By Lesley Vos | May 11, 2021

When crafting B2B content, we usually want it to communicate brand voice, be informative, and engage the target audience to become our leads. But what about engaging search engines? If we don’t write B2B content…

Magnifying glass on an orange background, surrounded by multi-colored blocks. Finding what you need in a Google Product Search.

Googleโ€™s Guide to How to Get Your Products Found in a Search

By alsorensen | May 6, 2021

Did you know that you can increase traffic from Google to your products on your e-commerce site for free? The trick is to provide Google with timely and accurate product data.

FAQ Structured Data Markup: A Short Term Win

By Christian Carere | July 28, 2020

Thereโ€™s no substitute for search engine optimization when it comes to competing for top rankings in the search results. The competition is steadily increasing. While publishing optimized SEO content is somewhat of a long-term strategy,…