SEO optimization

Guidelines for How to Utilize an SEO-Friendly URL Structure Guidelines

By Ainsley Merrill | March 10, 2022

This article was first published on March 3rd, 2021 and was last updated in March 2022. URLs are like coordinates helping you find where youโ€™re needing to go on the huge map that is the…

How to Do SEO Text Analysis of B2B Marketing Content

By Lesley Vos | May 11, 2021

When crafting B2B content, we usually want it to communicate brand voice, be informative, and engage the target audience to become our leads. But what about engaging search engines? If we don’t write B2B content…

Blog Commenting in SEO: Helpful or Not?

By Ainsley Merrill | February 25, 2021

Most blogs have the option of including a comments section to their blog posts. Blog commenting gives viewers the option to express approval, discontent, or add additional information to the post that might have been…

5 Criteria of B2B Content for Better SEO Results

By Lesley Vos | June 3, 2019

In 2019, properly optimized and meaningful content remains one of the top SEO requirements for websites to dominate SERPs. But in the B2B sector, criteria for “optimized” and “meaningful” vary. B2B SEO is about reaching…