Page speed

The amount of time it takes for a web page to load. There are different types of ways to measure page speed but some of the most common are: time to first byte, first meaning paint and fully loaded page. There are some things that each webmaster can do to help their loading time like upgrading your hosting, cleaning up your code and optimizing your images.

In April 2010 Google made page speed a ranking factor and in 2018 they ramped up the importance of this metric in their algorithm.