Boost Newsletter
Strengthening Your Business Plans for Small Business Saturday
Small Business Saturday is a relatively new holiday that celebrates the worth of American small companies. It falls between Black Friday’s huge lines and Cyber Monday’s almost minute-long internet offers. While the purpose of this…
Search Sessions – How to Identify High-Converting SEO Keywords for your Website
This edition of Search Sessions talks about how to identify high-converting SEO keywords for your website with industry leader Semrush.
Preparing Your Small Business Saturday Marketing Strategy
Every year, the United States celebrates Small Business Saturday during the shopping kickoff to the holiday season. It’s a brilliant concept that encourages customers to skip the major retailers and shop from local businesses in…
Search Sessions – Video: A Better Way to Market, a Better Way to Work
Video is a massive tool in digital marketing today and a powerful way to reach new audiences and reconnect with the ones you already have. And it’s easier to do video marketing than you think! …
PR for SEO: How it Works and 8 Proven Ways to Get Coverage
If you still think that PR and SEO are two separate activities that have to be operated by different teams, this blog post is meant to change your mind. The modern digital world is not…
Google Releasing June 2021 Core Update
Google is at it again, keeping everyone on their toes with a new update impacting search results. They’re calling it the June 2021 Core Update. This in addition to the long-awaited Page Experience Update, also…
Best Tools for SEO Content Writing in 2021
There has been a steady rise in the relevance of Search Engine Optimization (SEO). As more businesses switch to digital mediums to expand their scope over a larger market, the tools for SEO Content Writing…
Google Previews New MUM Technology
There’s a lot of talk right now in the search community around MUM. Google’s new technology debuted yesterday during Google I/O. MUM stands for Multitask Unified Model, and it’s several steps beyond BERT that debuted…
Search Sessions – How to Prepare for Google’s Page Experience Update
This month’s Search Sessions was all about the upcoming Google Page Experience Update. And just this week, Google announced that we now have a little more time! The update was going to start rolling out…
Clutch Recognizes Boostability as Top-Performing SEO Firm
Lehi, UT – Boostability has been named as one of the top SEO companies in the country by Clutch in 2021. Since its founding in 2009, Boostability developed a proven method to help small businesses…
Google Helping You Learn More About Where Your Results Come From
In a surprise announcement today, Google is changing up the user interface and providing more information into the websites displayed in the search results. Rolling out immediately, you’ll see a small menu icon next to…
Search Sessions – 2021 Digital Trends You Need to Know
The first Search Session of 2021 was full of great information for small and medium sized businesses to implement into their strategies in the new year! Boostability’s VP of Marketing Amanda Price, Director of Content…
2021 Digital Trend Report – 15 Expert Predictions for the New Year
Are you prepared for growth in 2021? In this article, 15 CEOs, thought leaders, and experts share their 2021 business and marketing trend predictions so you can prepare your business and marketing plans for the…
Google Could Have New Competition: Apple Testing New Search Crawler
Exciting news emerging in the world of search. Apple has finally confirmed their own web crawler that they call Applebot. It could signal that they’re getting ready to compete with Google in the realm of…
Using Translation Services to Deliver Website Localization for Good SEO
46% of all Google searches are local searches. That makes sense since many of us use Google to look for local services, from dry cleaners to takeaway food outlets. But what does that mean for…
Search Sessions – How to Increase Sales & Control Your Brand on Amazon
E-commerce has been steadily growing with the popularity of online marketplaces like Amazon. As COVID-19 pushed consumer buying online, it accelerated the need for businesses to sell their products online faster than ever before. Pattern’s…
Search Sessions – Growing Your Website’s Earnings With Google
Businesses are looking for different ways to monetize their website and increase revenue because of COVID-19. Google’s Joseph Pfister, Strategic Partner Manager in the Online Partnerships Group joined this edition of Search Sessions and walked…
Search Sessions | SMB Digital Marketing Strategies from Around the World
COVID-19 has affected small businesses around the world. Each country’s economy and business structure are unique to their area. The pandemic caused a rapid digital acceleration in markets all around the globe. Challenged with this…
How to Generate Successful Leads With Local Service Ads
It’s hot outside, nearing triple digits, and out in the side yard, you hear a clunk, maybe even smell smoke, and suddenly the only air coming from your vents is just as warm or warmer…