More than 50% of local searches turn into an actual in store visit within 24 hours and 82% of people use their phones to conduct “near me” searches. So it’s crucial for local businesses to attract a local audience online and get found by the right kind of customer before your competitors do.
Local SEO creates a strong base for small and medium sized local businesses trying to make a difference in their communities. When you’re competing at a local level with other businesses offering a similar service, it’s important to stand out and get found. Local search services can work for a variety of businesses and here’s how!
Businesses with only one storefront or one location. Often these are small businesses like a dentist office, a cupcake shop, a local construction company, or an art gallery. They provide services to that community, though they could reach further through e-commerce or another expert service offered online.
Affordable local SEO services help these kinds of businesses reach additional people in their communities and locations. It creates and enhances business directories like Google My Business listings, optimizes for “near me” searches, and provides basic information that would turn a potential customer into someone actually walking in the door. Rather than optimizing for a specific product or service, websites first get optimized to support a specific location.
More than 50% of local searches turn into an actual in store visit within 24 hours. So it’s crucial for local businesses to attract that local search traffic through local business SEO services.
These are businesses that provide the same kinds of services and products, covering a larger area or in multiple locations. Things like tire shops, medical services, or restaurants that service multiple communities within a larger area.
While they have multiple locations, they’re still considered small businesses and need specific local business marketing services. These types of businesses need website and local search optimization services that benefit each location.
Businesses that only have one location, but service a large area often have a specialty, like furniture, that help them serve multiple locations within a given region.
Did you know even national locations, franchises, and e-commerce companies can benefit from local search services as well? Strong content marketing that attracts customers to a website plays well into this strategy. These help you rank for multiple terms in multiple locations that can all bring in traffic. Review generation and website optimizations for specific products can help these small businesses reach a big audience on a national level or for their multiple locations across the country.
A local search and business marketing campaign is all about building relevance and trust for your website. That means improving the site with accurate and valuable content, keywords, and code. Then improving its trust off-site with linkbuilding and completed business directories.
Some of these key tasks can include:
• Local business directory development
• Content creation and repurposing
• On-site optimizations
• Fixing broken links
All these features and so much more are crucial if you want to rank and understand the importance of local search marketing for your business. And we can do this at an affordable rate because we believe in leveling the playing field for small businesses. Get connected today with one of our small business SEO experts for more details and answers to your questions!
Ready to start getting found on Google by potential customers near you? Hiring a dedicated SEO agency for local SEO has its benefits and here’s why. A local SEO provider will stay up-to-date on the latest algorithm updates, ranking factors, best practices, and much more. This is extremely difficult to do on your own considering how quickly the search landscape changes and the amount of time and research that is required to test and understand what search engines are rewarding with every algorithm update.
And finding a local SEO provider that specifically helps small businesses like yours will give you a leg up. They understand that there’s a limit to resources and budget, but will keep your goals in mind and get you results without overextending your means. If you’re not sure where to start, there’s several things you should do to make sure a local SEO agency is right for your goals and website.
• What is their SEO process like?
• How will they help you with your local search campaign?
• What kinds of tasks, tools, and processes will they use to help your website rank?
• Can you track the progress of your campaign?
• What is their experience in providing local business marketing services to other businesses?
• What are the reviews and testimonials like?
“As a professional of web site design and maintenance for more than 20 years, I can truly say that Boostability is, by far, the best in their industry. I have used other companies in the past for SEO services, but I never received the outstanding results that I have in the past two years with Boostability… If you are looking for real results with a team of seasoned SEO Professionals, then you should call Boostability. I have total faith in the company’s abilities. I am certain they could bring the same results to you.” -Nich Chiacchiaro, Clayton Industries
At Boostability, we’re not just another SEO company. We’re dedicated to helping our small business customers get found online. From the second you connect with you, you’ll see that passion shine through.
We have hundreds of SEO experts working for all of our customers. We track millions of keywords every month, so you know your local search campaign is fueled by data-driven decisions. And with over ten years of experience in the digital marketing industry, we provide affordable local SEO services for small businesses around the world.
Learn more about our small business SEO services or get connected with one of our digital marketing experts! They will be able to give you a better idea on what a local SEO campaign can look like for your business along with pricing details. In the meantime, watch a quick video below to familiarize yourself with the world of local search!
Local search marketing takes search engine optimization, local business directories, online reviews, social campaigns, and any other method of promotion to help a small business make a connection with potential customers in their local area. All methods combine to help a local business become more visible online.
A common SEO myth is that SEO is really expensive. But it doesn’t have to be and we don’t charge absurdly high amounts for our clients because it’s not necessary. Boostability offers a variety of SEO packages and pricing options based on common small business needs and growth opportunities. This can range anywhere from $500 a month (or less) to $4,000 a month.
Before committing to a local SEO provider, it’s important to find one that listens and takes your goals, your location, your competition, and your current website into account when giving you a price quote. And it’s essential to maintain realistic expectations. While quick wins and low hanging fruit are possible to capture, much of SEO takes time to generate results for websites and the overall businesses. There are so many factors at play that prevent faster results like a paid advertisement campaign. If you’re interested in learning more, read our in-depth article on why SEO takes so long to see results!
Local SEO is a member of the SEO family. While it encompasses much of the ranking factors that fall within traditional SEO, local SEO differs slightly. There is a much higher value placed on Relevance, Distance, and Proximity, along with online reviews and ranking factors. Local search services also incorporate “near me” and location-based searches to help the campaign rank higher for localized terms within their communities rather than nationally targeted keywords.
Wondering how to perform a local search? It’s as simple as typing in a location as well as what you’re searching for. For example, “donut shop in Salt Lake City.” Or even “car mechanic near me.” These kinds of searches happen when someone is trying to find a product or service in their area and search engines register your nearest location.