Posts Tagged ‘Video’
5 SEO-Friendly Content Examples and Resources You Should Implement
This article was first published on April 20th, 2017, and was last updated August 2022. How can you increase your domain authority and relevance through the power of great content? Which brands are making search work for them with strategic content? Here are some examples of great content resources that are both user-friendly and primed…
Read More9 Ways To Increase Your Videos’ Visibility Through SEO
This article was first published on November 19th, 2020, and was last updated August 2022. By now, you are probably tired of hearing about the wonderful things about video marketing and its power of attracting and converting leads. So, we don’t blame you for wanting to create your own corporate video and showing it to…
Read MoreHow to Research an Audience and Improve Your Video Marketing Strategy
Gone are the days when companies relied on written content and images alone for their marketing efforts. Now, due to its many benefits, using video content is the real deal. After all, a well-crafted and optimized video can reach out to viewers and tackle their pain points, promote a product or service, and build brand…
Read MoreGoogle Outlines How to Get Your Videos Ranking Online
Video is one of the best ways to reach an audience today. People crave these bits of visual content as ways to learn, stay entertained, or get to know about a subject or business. Video marketing has been rapidly climbing in popularity over the past several years. And it’s peaking even more in 2021 with…
Read More5 Steps to Making Live Videos That Further Your Branding
As social platforms increasingly reach into more areas of our lives, content creators embrace new interactive ways to promote their brand. They know that it’s not enough just to showcase great products, but also to start a friendly, face-to-face conversation with audiences. Among the different types of content, a live streaming session is one of…
Read MoreHow to Make Flawless Testimonial Videos That Help You Sell
When you work in marketing, you learn this pretty quickly: You can say a thousand great things about your product, but it will never be as powerful as when someone else says it for you. That’s why testimonial videos are one of the best tools you have to drive sales up! When prospects are trying…
Read More6 Hacks for Better Video SEO
Video is king of the marketing game. Around 81% of businesses are using video in their marketing strategies, and that’s because it works. But with all that video fighting for space online, how do you give yours a fighting chance in the search results? So glad you asked. Although video SEO might be a beast…
Read More7 Types of Videos to Enhance Your Landing Pages
There’s one undeniable fact that any first-rate marketer can’t afford to miss in 2020: Video content is a must-have for every marketing campaign. And I mean every. The right piece can jump-start sales and conversion rates like no other type of content, making it a no-brainer tool that most brands should leverage. Plenty of them already…
Read MoreSeeing Is Believing: Crafting a Visual Content Strategy
Consumers typically scan digital content, rather than read it start to finish. As a result, you only have a few seconds to catch their interest. Humans process images 60,000 times faster than text and retain 80% of what they see. This means that content accompanied by visual aides are more effective in those few seconds…
Read MoreHow to Produce a Company Story Video That Matters
Company stories or culture videos are powerful pieces of media you can add to a marketing campaign. You get to establish a connection with your audience, humanize your brand, and give it a unique voice and personality, all in the span of a single piece of content. How’s that for efficient marketing? That said, those…
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