Posts Tagged ‘prepare for coronavirus’
Marketing Post COVID-19, Strategizing for Better Outcomes
As economies reel from the effects of months of lockdown, one thing has become apparent: online shopping has become the norm, with a considerable number of customers preferring and willing to maintain the new way of conducting business. Customer behavior has changed and continues to evolve. But what does this mean for marketing teams and…
Read MoreSearch Sessions | SMB Digital Marketing Strategies from Around the World
COVID-19 has affected small businesses around the world. Each country’s economy and business structure are unique to their area. The pandemic caused a rapid digital acceleration in markets all around the globe. Challenged with this changes, SMBs had to conduct business in new environments in a socially distanced world. Businesses without an online presence have…
Read MoreLearning about SEO During the Lockdown
The COVID-19 pandemic has shaken up the business world in remarkable ways. Swathes of companies around the world suddenly faced a change of scene, replacing their slick city offices with employees’ bedrooms and living rooms for the foreseeable future. With long, stuffy commutes now a thing of the not-so-distant past, thousands of us find ourselves…
Read MoreSmall Business Economic Recession Fallout
Part of the struggle we’ve all faced during the coronavirus pandemic is just the sheer uncertainty of it all. One day it’s total doom and gloom. The next, there’s some good news. We’re just trying to figure out the effects of the virus while trying to keep some semblance of the economy going. Part of…
Read MoreSearch Sessions | The COVID Customer Mindset – Understanding the Changing Customer to Future-Proof Your Business
When coronavirus hit, customers and businesses had to adapt to the new normal. Communication and needs changed. The restaurant industry had to undergo an immediate transformation. We saw the rise in hobbies as people began to focus more energy inward and at home. We also saw a change in how businesses and consumers needed access…
Read MoreHow to Capitalize on Your Down Website Traffic from COVID
I’ve talked to many businesses during this unprecedented time. There’s one common thread for all of them. They’ve seen a tremendous decrease in business in the past few months. There’s varying degrees of optimism or sense of being overwhelmed that accompanies these conversations. With limited interactions, that means limited business. It has meant less overall…
Read More5 Safe Business Practices in a Digital Environment
One of the key principles of 2020 survival is adaptability. We all have needed to learn this skill in new and varying levels throughout the insanity that has played out in the first six months of the year. We’ve all likely had to do and try things that we never thought possible before. For example,…
Read MoreThe Role of Big Tech in COVID-19
It’s no secret that we live in a connected world. Technology literally changes by the day. We can now talk and communicate in ways that we’ve never had the opportunity before in history. The world has come together in the fight against COVID-19. And technology is also helping to create solutions to help us beat…
Read MoreGoogle My Business Impacted by COVID-19
Google announced limited functionality of Google My Business profiles because of the COVID-19 pandemic. With so much uncertainty surrounding business and the economy, it’s an unprecedented situation that is hard to prepare for. Google has placed an increased focus on the quality and reliability of information on Search and Maps, while acknowledging some limited response…
Read MoreOptimizing SEO and Your Business During COVID-19
As COVID-19 is a continuing threat, we acknowledge that this is an uncertain time in the world for people and their businesses. The pandemic, and news about it, changes rapidly. In times of instability, many businesses feel pressure to step back from the market in order to regroup and prepare for the short-term consequences affecting…
Read More