Digital Marketing SEO

PPC versus SEO in 2020

So, you’re struggling to decide whether to invest in SEO or PPC? You’ve heard the hype about how they are both essential elements of any

ppc advertising
Digital Marketing SEO

6 Simple Steps to Start Your First PPC Campaign

PPC, SEM, paid search, search engine marketing. Whatever you call it, the simple definition of this marketing strategy is “gaining website traffic by purchasing ads on search