Google Announced November 2021 Algorithm Update

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In this season of giving, Google is serving up yet another update that’s set to change the search landscape after a historically volatile year. This time it’s with a Core Update announced on November 17th. Later today, we are releasing a broad core update, as we do several times per year. It is called the…

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Google Previews New MUM Technology

Google MUM update

There’s a lot of talk right now in the search community around MUM. Google’s new technology debuted yesterday during Google I/O. MUM stands for Multitask Unified Model, and it’s several steps beyond BERT that debuted in 2019. In fact, Google says it’s 1000 times more powerful than BERT. This means relevant and conversational content will…

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