When you’re creating a business model, you have a lot of things to consider. Namingly, how are you going to make money? Every client has different needs when they approach your business. To accommodate their needs, you could charge by hour, project, word count, or literally hundreds of other models. Fortunately, there’s an alternative to the “per project” business model that works especially well for digital marketing services, like SEO. Instead of customizing your services, you could offer a productized service for your clients. Read more about productizing services here!