Posts Tagged ‘customer journey’
Why Everyone Needs a Retention Mindset
Did you know that it costs five times more to acquire a new customer than to retain one? Yet most companies spend the majority of their marketing dollars on finding new customers instead of nurturing the ones they have. Why is this? Retention Starts Early Most people don’t think about retention until they are about to…
Read MoreHow Google’s Latest Algorithm Change Affects the Customer Journey
Without a doubt, the internet has changed the way people think about and search for information. In the beginning, the goal of Google’s algorithm was simply to provide users with the best answer based on their question. Things have come a long way since 1998, and Google has changed its focus to match the way…
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