SEO
Beginner’s Edition: 5 Powerful Metrics in Google Analytics That You Need To Know
The ability to comprehend the behaviors of customers when using a website is an indispensable step to enhance marketing strategies in the future. Fortunately, Google Analytics exist and can help a venture with that. In this article, we will tackle the top five best metrics in Google Analytics that every business needs to implement. …
Read MoreTop SERP Ranking Factors [infographic]
Google uses many different ranking factors to produce the results you see on a Google results page. We’ve put together a useful infographic to help keep all of these ranking factors straight. This infographic is not an exhaustive list of ranking factors. In fact, no exhaustive list of all Google ranking factors exist because Google’s…
Read MoreThe Past, Present, and Future of SEO
When search engines were first introduced, SEO tactics were few and basic. Most importantly, it was easy to trick search engines into ranking your pages at the top of SERPs. As search engines have progressed, they have become far more complex, adding ever more ranking factors into the mix. SEO has by no means finished…
Read MoreBoostability’s May 2017 SEO Update
Boostability monitors tens of thousands of active SEO client accounts on a day-to-day basis. Here are a few key findings over the last month. Currently, we see a steady increase in search engine ranking across all accounts. There are two periods – April 4th through 5th and April 25th through 26th – where we saw…
Read MoreWhen Consumers Are Ready to Buy, They Search
Today, we search for everything. Google is a common verb—so common that we “Google” more than 3.5 billion queries each day. What does this mean for marketers? Consumers enter the conversion funnel (which is less like a funnel and more like a swirling, nebulous cloud full of social media, Google searches, reviews, and ads) at…
Read MoreBoostability’s April 2017 SEO Update
March had some big shifts (Yellow Box) at the beginning of the month that eventually calmed down. I would attribute this to the continual increases in certain Google Algorithm factors (like slowly increasing the value of citations over time, etc.). Since we didn’t see a dramatic shift after the increased fluctuation (Red Arrow), it most…
Read MoreResults for the 2017 Local Search Ranking Survey
There was no Local Search Ranking Survey in 2016, meaning the results for this year are more important than ever. Before turning to the results for this year and comparing them to 2015, it is necessary to understand why these findings matter to you. Why Does Local Search Ranking Matter? If you want to attract…
Read MoreUpgrade Your Twitter Marketing With These 7 Proven Ways
While people have acknowledged Facebook as a platform for business and personal communication, Twitter occupies a different space in business communication and operates by its own set of rules. You need to learn how to write tweets, when to publish them for maximum visibility, how to boost your engagement on the site, and how to stimulate…
Read MoreEverything You Should Know About Guest Blogging
If your website is full of excellent content, that’s great. You are on the right track. However, it only reaches so far. One way to get your content out on other websites that will support your online presence is a little tactic known as guest blogging. Okay, it’s not that little. It’s actually a well-established strategy…
Read MoreOff-Site SEO Factors That Impact SEO [Infographic]
Off-site SEO factors are the hardest to implement for your business, simply because you don’t have full control of what happens outside of your website. Yet they also provide some of the highest ranking signals that can quickly push your website to the first page of the search. Off-site SEO factors There are more than…
Read MoreDomain Factors That Impact Your Website’s SEO [Infographic]
When working on SEO, most businesses tend to focus on keywords and link-building and forget about everything else. While those are both certainly useful to your SEO, if your website’s domain is not set up correctly for SEO, you’ll set up a rocky foundation for all future SEO work. Your website domain is extremely important…
Read MoreOn-Site SEO Factors that Impact Your Website’s SEO [Infographic]
On-site SEO factors are signals on your website that influence how each page is ranked. Unlike off-site or social media SEO factors, you have almost complete control over all on-site factors. Are you optimizing your web pages the right way? You’ll find out in this article. On-site SEO factors There are more than 50 on-site…
Read MoreThe Evolution of Google Local Results and Mobile
I first got into SEO back in 2009. In SEO years, that makes me pretty old. During that time, I’ve had a strong interest in the local landscape, including local changes and updates and the impact they had on local businesses. In 2013, local results started changing significantly. Around this time, Google also started caring about…
Read More10 Easily Overlooked Ranking Factors
With more than 200 different ranking factors to keep in mind when implementing SEO, sometimes even the most basic ranking factors can get overlooked. I’ve done it in the past and I’m sure you have too. The great thing about SEO is that nothing is set in stone, you can always go back and edit…
Read MoreTop 6 Golden Rules of Writing Content for Your Blog
The big problem with blogging is how much competition there is. For that reason, if you want to get anywhere, it doesn’t matter how much content you have if it isn’t great. The big question is, how do you do that? What can you do to make sure that you’re not just good? What are the…
Read MoreHow To Verify You Have the Proper Robots.txt File
Learn how to create and optimize your robots txt file to boost SEO, control crawling, and prevent search engine indexing issues.
Read MoreThe “Fred” Google Algorithm Update Explained
What is the “Fred” Google Update Anyways? There has been a ton of movement within Google SERPs (Search Engine Result Pages) lately. We have seen dramatic ranking changes that are practically reversed, seemingly overnight, with little to no information or confirmation coming from Google themselves. That doesn’t deter Search enthusiast and experts from constantly asking…
Read MoreHow Do I Install Google Analytics?
If you’ve made it to this blog post, you are at least interested in and understand the general idea behind Google Analytics. This basic post will show you how to install Google Analytics and why it is important to do so. In future posts, we will explore the individual tools within Analytics. 1. Create a…
Read MoreHow Voice Recognition Will Impact SEO?
Voice recognition technology is nothing new. However, it has only recently become popular. When Apple released Siri, few users took advantage of the function — in 2013, only 15 percent of iOS users reported using it, according to a poll from Intelligent Voice. Now, in 2017, these numbers have drastically changed, with 55 percent of…
Read More8 Ways Multi-Location Businesses Can Diversify Local SEO Pages
Are you a local business that provides services to multiple locations? If so, then you already know how optimizing your website for SEO can be quite tricky. To improve local search results, most companies set up supplementary webpages for each location they serve. Unfortunately, the practice of creating multiple webpages for the same services in different locations…
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