Shannon Williams
How Brands Have Transformed Snapchat
I never heard of Snapchat, a video messaging application, until the end of 2013. I understand why it hadn’t made it on my radar. I wasn’t jumping to add more social media to my life…
Who Would Win If the Emmy Awards Were Judged by the Show’s Marketing Campaign?
The Emmy Awards will air this Sunday. Beautiful actresses will saunter down the red carpet in elaborate gowns. Andy Samberg will crack (sometimes funny) jokes. And talented individuals from the television industry will walk up…
How to Remove Your Information from the Google Index
Admit it. At one point or another, you were curious enough about your online presence to Google your own name. You might have been delighted to see your resume pop up or a newspaper article…
How to Inspire Followers with Your Own Mockingjay
As much as I appreciate a great book-to-film adaptation, I have serious fatigue from the trend of splitting the last installment of a franchise into two parts. Sure, Harry Potter and the Deathly Hallows: Part…
Don’t Fall Off the Map: How to Ensure Local Customers Find You From Their Phones
You have one goal with your SEO campaign. You want people to find your business online. But what about the people who need to find you in the real world? What about those who are…
How to Be Visible on Google
Let’s face it: you, like everyone else in the world of business and marketing, want your site to become more important in the eyes of the all-mighty Google. There isn’t a magic formula that reveals…
Be Our Guest: What It Takes to Find Success with Guest Blogging
As far as internet marketing and SEO goes, you feel like your company has done everything. The content on your website is helpful and well-written, plus it contains your keywords frequently. You have included your…