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Hey there Boosters! It has been almost two months since Penguin 3.0 started rolling out, and it seems like a great time to review this
The first step to successful Search Engine Marketing is site optimization. Ultimately, your site needs to provide a great experience for your visitor, while having the necessary content to rank in the appropriate markets for your business. If your resources are limited, sit down with your SEO company and tell them you want to work on improving your site before starting other work. Your resources can be allocated to proper keyword research, creating relevant and unique content, or creating a fun and efficient website experience for your customer.