Content gives your brand personality, your opportunity to be unique and captivating to your online audience. For good reason, content is at the forefront of every online marketing discussion. Your content is your substance – an opportunity to show the world what you’re made of. Simply put, your online content makes you searchable, shows you’re reliable, keeps you relevant, and gets you involved. We help you stay relevant with new, consistent and SEO-friendly content for your website.
Content Writing Services
Why You Need Good Content
Content Makes You Searchable
Consider your audience. What is it they want to know? What are your most frequently asked questions when speaking to a new prospect or working with a new customer? The answers to these questions give important insight into what your target audience is searching for online. Internet users search for solutions. The more active, relevant, and informative content you can publish online, the more searchable your business becomes.
Content Shows You’re Reliable.
Reliability grows trust with users that find or follow you online. Providing the answers to important questions about your business is not enough to stay competitive in today’s ever-growing online world. Your competitors also know the basics of how to be found online, it is up to you to build that unique trust with your online audience that will help put you above the rest. Being reliable is part of what makes your search strategy an important, on-going effort.
Content Brings You To The Here-And-Now
Being consistent in providing new updates or information about your business and opening up more forms of two-way communication for your business through online solutions, are two of the biggest favors you can do for your online success. Here-and-now content is not only reliable; it is relevant. Relevancy is the main focus of a good SEO strategy.
Content Is How You Get Involved
Your social media strategy works side-by-side with your content strategy. Each time you have business information to update – new hours, closing times, or a new location – you make the update to your website and announce that update through social media. When you update a new page, provide a new answer to a frequently asked question, or roll out an exclusive online offer, your website is the hub for this new content and social media is your announcement. Social media provides an important element of two-way communication that allows you to listen to prospects and customers as they comment, email, and request more online.
Website content, also known as web copy or onsite content, are the words associated with each page of your website. Search optimized web copy will be unique and focused. We provide writers to write your web copy as needed. Copy writing includes on-page search optimization.
Blog content is another source of onsite copy – providing consistent, searchable content direct from your business or brand. New blog content is a great solution to showing search engines your site is relevant and regularly updated. We provide regular onsite posting solutions to keep your followers engaged and your social media strategy fueled with content direct from your website.
Guest Blogging & Article Writing
Authoring content for popular websites in your industry is a great way to build website authority and brand awareness. We help you build these important links by submitting guest articles to websites. These articles help drive organic traffic to your website and increase your online visibility – both important aspects of a good search strategy.
Organic Social Behaviors
Content is in everything! Content is part of every optimization strategy. Whether you need to optimize your web page descriptions or your social media profile, the content provided for each account connects to an umbrella of search engine optimization tasks to increase your search ranking. We can help you properly optimize every page – on and offsite – that represents your company online.
Social Media Content
We’ve said it before and we’ll happily say it again – your social media strategy is nothing without your content strategy. Together, the two help increase your search ranking. Providing consistent and relevant topics on your social media pages is one more task that many businesses easily overlook. That’s why we have social media solutions to round out your content strategy. We’ll curate relevant content specific to your business and work with you to help maintain a consistent online presence.