SEO Strategy
Initial tasks focused on local authority. As a niche product, keywords ranks increased rapidly and focus switched to a national campaign. Implementation of onsite copy, per the request of the SEO specialist, increased organic site visits exponentially. While the COVID-19 pandemic did impact their site at first, previous work of strengthening the client’s authority through back linking and targeted blog posts allowed them to rebound quickly and nearly doubled the amount of organic traffic they received in 2019.