Author: Boostability

Connected devices have a role to play in just about every industry, with manufacturing, health care, retail, security and transportation taking home the lion's share of the benefits. In the coming years, humankind is set to deploy billions of new Internet of Things (IoT) devices...

Instagram has become an unimaginably flexible platform, catering to individuals and businesses alike.  Instagram’s business model started as something simple—an intuitive platform for sharing photos individuals could enjoy and follow. We should have known that the secret of its multifaceted success lay exactly in this foundational...

Once upon a time, marketing firms worked almost exclusively with large corporations. In the past 10 years or so, much of that changed. Marketing and PR experts learned to downscale plans to fit small businesses. However, some agencies are still struggling with effective small business...

"Do hashtags affect SEO?" is a common question in the digital marketing arena. As popular as hashtags have become, they’re so much more than just a pop culture phenomenon. They began as a way of organizing conversation topics on social media, but they’ve morphed into...

Every minute, the internet gets bigger by 380 websites thanks to the ever-expanding list of website building platforms. These tools help people create websites without much technical experience. This is an attractive option for many business owners. With more and more people searching for business online,...

Online marketing can be cutthroat. A large number of businesses compete for the same market share. As it turns out, this isn’t necessarily a bad thing. Marketing competition can be a winnable game, since having some stiff competition can provide excellent resources to hone your...

Trying to make an impact on YouTube is no small feat. YouTube SEO can be a challenge, since the web’s biggest video platform sees approximately 500 hours of content uploaded per minute. That’s a lot of competition. So how do you stand out from the billions...

Google repeatedly says that social signals don’t determine ranking. In response, some companies make the mistake of thinking their social media presence doesn’t matter that much. This incorrect idea can lead companies to miss out on huge chances for visibility and website traffic. Google’s algorithms...

When we think of SEO, it’s often in a narrow way. Of course, you want your website to have high search engine rankings. But it’s not just your site you should have concerns about. If you sell products through an Amazon page, you want that...

When it comes to search engine optimization, Google is the King of Visibility. For many companies, SEO campaigns are not acknowledged as successful unless Google agrees. This means a web page or blog should appear within the first few pages of results for a relevant...

In 2019, properly optimized and meaningful content remains one of the top SEO requirements for websites to dominate SERPs. But in the B2B sector, criteria for "optimized" and "meaningful" vary. B2B SEO is about reaching professionals via search engines. To convince Google that your content is...