White Label SEO Ultimate Guide

What is White Label Marketing

White label marketing is when a business hires a third-party agency to deliver a marketing product on its behalf. The third-party agency operates behind the scenes, delivering the product or service using the hiring agency’s branding. That hiring agency, in turn, resells the product or service to their customers and clients.

It’s a scalable and cost-effective way to add a new product without hiring new staff or buying new software to meet your customers’ needs. But there are so many more benefits beyond that.

Normally, a white-labeled product is done with no recognition required by the original company. In a white label SEO sense, the work is done for the end client on behalf of the reseller. Products, services, and touchpoints even have the reseller’s branding on them. The first company does all the work, and the second company gets all the credit for a well-done job.

White label marketing really works because it benefits the end user. You get the expertise, knowledge, and experience of the white label provider who does one thing and does it really well. And that ultimately helps the reseller partner because they appear to be the expert.

It builds up their brand and authority. And the clients themselves benefit because they get that expertise to help their website or the product is made by the experts who specialize in it.

What is White Label SEO?

White label SEO is when a digital marketing agency hires an outside company to deliver white label SEO services to their clients under their brand. The hiring company resells those services to their clients.

A white label SEO platform works well for both B2B and B2C products and services. This type of partnership is highly beneficial for generating new leads or cross-selling and up-selling the SEO service to their existing clients as an add-on to their primary product or service.

SEO would be an add-on service to their primary service or product that they can either cross-sell or up-sell to existing clients for additional value. Or they can promote this to brand new clients.

This gives businesses several advantages:

1. It helps you reach more clients who want to grow their presence online beyond what you currently offer, like PPC, social media management, or other digital marketing services.
2. It gives you a new product to offer to your current clients, meaning you get the expertise of an agency that specializes in SEO. They have the research, the strategy, the base, and the technology to service your clients.
3. It helps build your own brand and diversify its product offering for long-term sustainability. Plus, it makes you look like a rock star to your clients for adding this in-demand product that really helps them grow their business.

White label SEO marketing supports you in scaling your digital marketing agency. Scalability is the key to growth for any business — growth without exceeding the overhead costs of bringing on a new product or service.

Boostability’s white label SEO platform will allow you to expand your product offerings without the costs of developing it from scratch. It is truly a turnkey solution that allows for immediate growth.

Our program includes full SEO campaigns and packages. Each campaign has a dedicated Partner Manager who oversees client campaign performance and helps coordinate the strategy, along with our own client services team who work under your brand.

We have a white label SEO dashboard designed to track and analyze the progress of all campaigns. This type of partnership tends to yield a higher profit margin because there is a higher level of dedication to the success of the relationship.

What are the White Label SEO Challenges?

While a white label SEO platform has many benefits, we recognize the possible challenges that can arise — nothing is perfect!

1. Communication

Communication between the white label SEO provider and reseller should be placed high on the priority list. Resellers don’t work in the same office as the SEO agency, so it’s important to have constant communication set up between the two.

One way to improve this is by having clear and set expectations from the beginning, and by scheduling regular meetings with your partner — even when everything is going well.

With Boostability, communication is one of our main priorities. Through our free consultation, your business can talk to real individuals — not computers — about setting goals and expectations for your SEO strategy. It’s part of our Boost method: the client comes first.

2. Workflow Management

Every provider has their own way of operating. SEO is a detailed, organized process that should be recorded and coordinated properly — a trusted white label SEO platform works with you and your team to achieve that organization.

3. Set Clear Expectations

Both the white label SEO provider and the reseller must establish clear expectations to have a great relationship — around strategy, pricing, and the conduct of the relationship itself. With Boostability, understanding and achieving your business’s goals is a top priority.

Boostability White Label SEO Marketing Delivers Quantifiable Results!

Our white label SEO platform enables our partners to build their business and book of business while trusting us to deliver quality SEO campaigns. While we do the heavy lifting, we are not just the workhorse in the relationship — we work closely with all our partners to ensure they understand their client campaigns, as though we were a member of their own team.

The bottom line: white label SEO is taking the expert Boostability SEO product and using it as your own. We’ve perfected it for partners who want a valuable, high-revenue-return product that helps their small business customers succeed online.

SEO is an incredibly high-value product for small businesses everywhere — we no longer walk down the street to find what we need, we go online. That makes it a very desirable product to offer.

Learn more about our white label SEO services and how we can get you selling in less than a week!