Read just about any blog post, magazine article, or book about building a successful business, and one word will pop up over and over: niche. In order to differentiate your business from the competition and show customers that they want what you have to offer, you...
Website accessibility standards have been a hot topic for many years now. But as a small to medium sized business, we often hear questions surrounding what you actually have to do to your website to be compliant. In 2019 and 2020 we have seen high-profile businesses...
2020 has seen the rise in a lot of things. Rise in social media usage, streaming services and entertainment options, and in time spent at home. In the digital marketing world, we’ve also seen a dramatic increase in the need for local SEO. And a...
Starting a business comes with a lot of new steps and challenges. And as a business owner, you want to make all the right decisions that set you up on the path to success. Within the last year, it’s been more important than ever for...
No matter how much we talk about traffic or impressions, conversion rates are often ultimately the most important metric websites track. After all, without conversions, there would be no earnings, and subsequently, no website. Today, we’re looking at ways to boost your landing page conversions with...
Did you know, link building is one of the most important factors crucial to the SEO process? A good link building campaign helps improve your content’s rankings. Link building, as Moz puts it, is the process of acquiring hyperlinks from other websites to your own. Hyperlinks...
For an aspiring entrepreneur growing their first online business, building and managing a digital presence can seem like an insurmountable task. While there are many elements to a thriving online presence, building an amazing website should definitely be your top priority. After all, your website is...
Small businesses engage in a dynamic and growing setting within the boundaries of technology and consumer needs. It can be tricky to know what helps make a significant impact in a small businesses marketing strategy and what attracts people to a business. There will never be...
Mobile use has spread rapidly around the world. Today, it is estimated more than 5 billion people have mobile devices, with smartphones making up more than half. And it’s easy to see why smartphones became so popular. With advances in technology, many programs and tasks...
On May 5 2020, Google announced a new program from their Chromium team, called Web Vitals. In their own words, “it is an initiative by Google to provide unified guidance for quality signals that they believe are essential to delivering a great user experience on...
As economies reel from the effects of months of lockdown, one thing has become apparent: online shopping has become the norm, with a considerable number of customers preferring and willing to maintain the new way of conducting business. Customer behavior has changed and continues to...
There’s a term thrown around a lot in the business world called “white labeling”. It can apply to everything from branding to marketing to manufacturing. The first time I heard it, this was an entirely new concept for me. It made sense, but I didn’t...
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