People in different parts of the sales funnel consume different types of content. So, how can your business format its website and content to both engage and sell. This article outlines steps for moving prospects through the sales funnel using content marketing. Use the information to...
Over the years we have covered dozens of search algorithms updates. These updates have ranged from minor shifts to dramatic changes that alter the way we search. The TYPE of algorithm changes have also varied over the years. There are updates that supplement or enhance...
I think most of us understand the value of SEO to a small business. That’s why we do what we do every single day. We want to help them grow and succeed. And by optimizing their website, we’re helping to put them on the path...
Boostability is covering the COVID-19 outbreak through a series of posts designed to help you and your business succeed during this time. You can read the rest of the coverage here. Many companies have asked us about the best social media channels to use to promote...
The world of digital is changing. Not only are our internet speeds increasing, not only are more people plugged in practically 24/7, not only are your competitors getting better at digital marketing – but the customers are getting smarter and more specific as well. The more the...
A silo is a great visual for a way of grouping pages to improve SEO. Just as silos on a farm group grains separately, maintaining their integrity and maintaining their value, siloing a website improves website optimization around a topic. If information weren't divided with a...
Google, in an effort to clean up false information, has included fact check within their image search function. They announced this with a blog post and tweet from their SearchLiason. “Starting today, we are surfacing fact check information in Google Images globally to help people navigate...
Very rarely can businesses survive just on their own. Successful businesses are made up of successful partnerships that help them along the way. That’s what we do at Boostability. We provide SEO at an affordable rate so our partners can offer a new and affordable...
Choosing keywords for your SEO campaign can seem tricky. You want to choose the right keywords that benefit your page and start moving your website up in the rankings. But SEO is an end game. As you wait and watch your website move rank higher...
Boostability is covering the COVID-19 outbreak through a series of posts designed to help you and your business succeed during this time. You can read the rest of the coverage here. Part of the struggle we’ve all faced during the coronavirus pandemic is just the sheer uncertainty...
If you are familiar with SEO and search engines, then you know what best practices help rank your website higher in the SERPs. It takes a combination of on- and off-site optimizations and cohesive planning to rank on page 1 of Google. But what happens...
Every day when we come to work, we have one goal in mind—help our partners and their small business customers succeed online. When Boostability was founded in 2009, only large companies could afford SEO. Our founders believed SEO should be accessible to everyone. To quote...
