Digital Marketing

It's no secret we love talking about content, but in our most recent webinar, we did it again. Colton Miller and Mike Marsh, resident Boostability SEO experts, walked attendees through recent changes in the SEO world and made predictions for 2020. A large portion of...

Personal references and lucky connections can only do so much for your business. In fact, not a single major brand can rely on such haphazard efforts to grow their presence consistently. Luck also won't bring more people to a website, let alone land more deals...

According to one Forbes article, even the best SEO strategy can take up to six months to start working. The keyword here is “start.” This often comes as a surprise to business owners who expect immediate results. In many of these instances, the business owner worked...

In conjunction with our first webinar of the new year, we've collected the SEO highlights from 2019 and our predictions for 2020. Here's what we've found and where we believe we're heading. To watch the webinar from January 15, click here. 2019 Recap: Algorithm Updates, Voice Search,...

In the digital world, there is little room for privacy. Several countries and just two U.S. states have since stepped forward with privacy laws they believe could provide the solution. These laws help restrain companies from mining data and selling people’s personal information. These laws...

Do you have an elevator SEO pitch? If you pursued a college degree in communications or marketing, you might already have practice trying to explain your course of study to other people. The same is true of professionals who have worked in search engine optimization...

Almost every good search engine optimization strategy involves some form of link building. Links from reputable websites act as votes in favor of your website’s authority. The more reputable the website the link comes from, the more that vote counts in your favor. In contrast,...

White labeling is also known as private labeling. In this type of arrangement, another business creates products for you. Instead of carrying the manufacturer’s label, these items have your company’s name on them. People who buy your products have no idea that another company produced...

The Google Year in Search feature allows you to browse popular search topics from selected window of time. We've already covered the 2019 creme of the crop for digital marketing and SEO (read it here), but decided to close out the year with one more...

As the year wraps up, we're busy taking a look at some of the biggest trends from the last 12 months. 2019 was a pretty big year for Boostability—we celebrated our tenth anniversary! But the digital marketing world in general had a pretty great year,...

You may be noticing marketing and business news websites summarizing the trends of 2019. More proactive sites have already started offering their predictions for 2020. This stems from the fact that each year brings new changes and developments. Consumer behaviors change in response to new...