Digital Marketing

According to Business Insider, Google and YouTube capture more than 90% of the internet search market. In fact, Google processes more than 3.5 billion search queries daily. Companies compete through SEO to make it as close to the top of the search results as possible....

Virtual assistants and smart speakers have moved from a fad to the mainstream. The average American adult spends more than 10 hours a day interacting with digital media. They spend approximately half of that time using a mobile device. An increasing number of people use...

Today’s business environment is competitive and fast moving. So, whether you are selling ice cream cones, dongles or t-shirts, there is another company fighting for the same customers. Partnership marketing is a practical option for many businesses that want to get their brand in front...

“Oh, I get by with a little help from my friends…” —The Beatles, 1967 Well, the Beatles sang it in 1967 and it’s still true today: everything’s easier when you have help. That includes marketing and growing your business. When you’re a small business, it can be...

Ranking on search engines isn’t an exact science. The algorithm that determines website ranking relies on hundreds of elements. Google Search uses bots to seek out information on websites. Professionals refer to this as “crawling.” Crawling is how the search engines find new and updated...

If you want your business to have a social media presence, you most likely need to be on Instagram. Now the second most popular social networking app in the U.S. (just behind the giant that is Facebook), Instagram offers significant benefits for businesses. For instance,...

In March of 2018, Instagram began offering shoppable posts on its platform. We're here to give you an in-depth guide on how to make it work for you.   Requirements to Create Shoppable Posts Users who want to create shoppable posts need to meet a few requirements. For...

When it comes to pay-per-click (PPC) advertising, it’s easy to feel like the world is your oyster. After all, with a few clicks, you can market your business to anyone, anywhere. In fact, most PPC platforms almost encourage this, with default location setting for the United...

Google My Business posts enable you to announce upcoming events, show off new products and services, promote offers, and share other types of information with your audience. The posts appear as cards in the knowledge graph when someone makes a local search for your business....

Creating great content will help you engage with users and may even grow your follower count to some extent. However, it will be a struggle for you to reach anywhere close to all the users who would likely be interested in your brand without hashtags. Using...