Digital Marketing

Even if you’re new to developing a business website, you’ve probably heard about link building as a strategy to raise your search engine rankings. If you’re planning on thriving online, you need to have a plan that helps you build a high-quality site that uses...

Matt Tennison, VP of Business Development and Partners recently spoke at the Conquer Local conference, and was part of their podcast. Listen here, and read more about the four keys to retention below.   Did you know it costs five times more to acquire a new customer...

While startups and corporate giants alike use the SEO process to improve search engine ranking with minimal expense, many have unrealistic expectations for their SEO campaigns. They envision reaching coveted first-page status in Google search results in a matter of weeks or even days. In reality,...

Marketing professionals believe that by 2020, businesses will invest up to $79.27 billion in SEO. The reason for this is simple: Businesses understand that the best way to reach customers online is to remain at the top of search engine results for relevant queries. With...

One of the great benefits to having a website or online business is it can dramatically increase who can find your products and services. This rings especially true for internet-based businesses that provide non-physical services like digital marketing, graphic design, consulting, and so on. The ability...

Connected devices have a role to play in just about every industry, with manufacturing, health care, retail, security and transportation taking home the lion's share of the benefits. In the coming years, humankind is set to deploy billions of new Internet of Things (IoT) devices...

Search engine optimization can be invaluable to businesses of all sizes and across industries. However, it may be difficult to convince those who could most benefit from it. Although most companies have a vague idea that they should invest in SEO, they may be reluctant. After...

The three days spent in Seattle at MozCon 2019 were a great experience that I would recommend to any digital marketer or SEO specialist. As someone who works as the latter, the insights gained and actionable items were too many to count. We here at...

The greatest gift that Local SEO gave to SMBs was a way to stay relevant in a digital age. And a way for larger businesses to get in front of more good-fit consumers at the very moment they are ready to purchase.  Sure, Google basically owns...

Today, it’s impossible to run a successful marketing campaign without some kind of search engine optimization. If you’re not optimizing, you’re letting one of your greatest resources go to waste. So how do you make the most of your online presence? There are two basic...

A good email campaign can help you reach a global audience with ease. In most cases, your email audience is already engaged with your company, which means they’re highly receptive to your messaging. With electronic communications, it’s also easy to measure your success by how...

Outside of marketing circles, many people attribute anything to do with keywords to search engine optimization. This is only partially correct. SEO mostly focuses on the use of keywords to drive organic traffic to a website. However, so does paid search. This is the fundamental...