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Glossary Term
Similar to white label marketing mentioned above, white label SEO services is the act of providing service to a third-party business to then market under their own branding. It’s typically a partnership between the white label SEO platform and another agency that will then sell the service under their own branding to their clients.
It’s a common and extremely beneficial partnership because it allows the third-party agency to scale their business with minimal resources and bandwidth, reduces risk in offering another service that they may not be experts in, and provides a new revenue stream.
Articles from the blog that dig deeper into this topic.