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Mastering SEO Slugs: Effective Strategies for SEO Marketing

By Kristine Pratt | June 4, 2024

How does and SEO slug work, and how can you make the most of it? Let’s dive in and find out in this article!

Unlocking Brand Power: A Comprehensive Guide on Vanity URLs and Why They Matter

By Kristine Pratt | May 14, 2024

Why should you care about vanity URLs? Well, they’re essential for your brand. Learn more about them here in this article!

Search bar design element. Search Bar for UI. Vector illustration

How Do Search Engines Work and Why Should You Care?

By Ainsley Merrill | July 27, 2023

How do search engines work? The way they work may be a mystery for some. However, youโ€™ll find that thereโ€™s no mystery, only some basic rules.

Hand holding paper with search bar on light blue background. Concept of searching information data on internet networking

Guidelines for How to Utilize an SEO-Friendly URL Structure Guidelines

By Ainsley Merrill | March 10, 2022

This article was first published on March 3rd, 2021 and was last updated in March 2022. URLs are like coordinates helping you find where youโ€™re needing to go on the huge map that is the…

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A Simple SEO Guide for eCommerce Sites

By Kate Parish | May 5, 2021

Having an eCommerce store appear among the top search engine results is a common aim. But thereโ€™s more to eCommerce SEO than just growing your websiteโ€™s ranking and using keywords to boost organic traffic. Ideally,…

Wireless keyboard and mouse, minimal, flat lay

Ways to Boost Click-Through Rate (CTR) Using SERPs

By Julia Burova | February 3, 2021

Rankings, it seems, have now become a great driving force for many SEOs, which sometimes divorces them from the idea that those rankings are worthless if they arenโ€™t in relation to a high click-through rate…

SEO concept

Most Common On Site Recommendations You Need to Understand

By Ainsley Merrill | January 25, 2021

Any small business can agree that starting on an SEO journey is a multi-step adventure that is not always the easiest to undertake. Like any trip, there are lots of things to prepare for before…

Two businessmen make an analysis of data during a B2B rebranding.

How to Rebrand Your B2B Company Without Losing Hard-Earned Rankings

By Natasha Lane | February 11, 2020

Rebranding your B2B company, if done right, can help you revitalize your business, improve its visibility, and change your customerโ€™s perception about your products or services. However, while all of that is true, rebranding can…