L
Glossary Term
Optimizing a business’ online presence to rank for local searches. The strategies for local SEO are very similar to traditional but involve business listing sites like Yelp, Angie’s List and Manta as well as social campaigns to help rankings/visibility. Reputation management and review transparency also play a large role in Local SEO success. These strategies also include ranking for locational queries in order to pull local traffic to a physical location.
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