link building

As part of SEO, link building is the act of increasing the number and quality of inbound links to a webpage. This is done to increase search engine rankings and traffic. There are many types of links a website can acquire of various levels of authority and trust as well as methods for gaining these links. Link building can build brand awareness but, if done poorly, can result in a penalty from Google. When link building, always remember to add value to end users and abide by Google’s terms of service for best results.