Keyword competition

How difficult it is to rank for a specific keyword or keyword phrase. The higher the competition, the higher the difficulty of ranking. Search frequency, domain age, site structure and overall quality of content can help mitigate some of the issues that arise with high keyword difficulty. There are also many tools that help with keyword research and help determine the keyword difficulty.

Common phrases can be extremely competitive and not worth small businesses time to try to rank for. That’s why doing proper keyword research and competitive analysis is integral to a quality SEO campaign.