guest posting

The act of writing content for another business or website where you are featured as a guest author in order to attract traffic and boost authority with inbound links. The nature of guest posting has changed many times in the past. Prior to Matt Cutts’ 2014 denunciation of the practice it was commonplace to share content and links without regard to quality but now only the best content and an organic relationship should be considered.

As with many SEO tasks, guest posting can be done in a “Black Hat” or unethical manner but if done correctly can be a great tool for digital marketing. Avoid spam bloggers and do not allow low-quality content to be shared on your site.