Google Analytics
See Where Your Customers Drop Off With Google Analytics
Table of Content See Where Your Customers Drop Off With Google Analytics 4 You’ve invested significantly in crafting a compelling online presence and driving traffic through sophisticated marketing campaigns. But is that hard-earned traffic translating…
Google Universal Analytics vs. Google Analytics 4
We’ll delve into the key differences between Universal Analytics and GA4. So, let’s dive right in!
Will the Google Leak Change SEO? The Answer: Not Really
Recently, Rand Fishkin and Mike King separately reported on a documentation leak containing a large collection of internal API documents from Google. Google has since confirmed these documents to be real, but cautioned that we…
Transitioning Successfully from Universal Analytics to GA4: A Comprehensive Guide
Google’s Universal Analytics is heading for retirement? This shift might seem daunting. It’s a strategic move by Google to offer a more robust and future-proof analytics platform. In this article, you’ll find everything you need…
Google Analytics 4 Pros and Cons (GA4)
Google Analytics 4 has launched and the deprecation deadline for Universal Analytics is fast approaching. Take a look at the list of pros and cons we’ve found here!
Google Analytics 4 (GA4) Terms Guide – Simplified
Implemented Google Analytics but not sure where to start? Learn how to interpret Google Analytics outlined in 4 simple steps!
How to Diagnose Google Traffic Drops and Fix Issues
Website traffic is key for your business to grow your online presence, and build a solid customer base. As you monitor your traffic tracking platform (like Google Analytics), you may come across steep drops in…
How to Set Up Google Search Console
This article was originally published on June 10th, 2021 but was updated on May 19th, 2022. Google Search Console is a valuable tool for SEOs and webmasters alike. It provides a great deal of data…
Google Sets Date for Google Analytics 4 Transition From Universal Analytics
Be sure to mark your calendars for the new Google Analytics 4 that will start processing on July 1st, 2023. Google announced on March 16th that they will begin sunsetting Universal Analytics moving into next…
Google Search Analytics API Updates
Google Search Console Performance reports help your business understand your website and know how it’s performing. Along with these reports, Google Analytics API can also play an important role in pulling data from different areas…
Google Analytics Updates and Why You Need It
In mid-October, Google released a series of updates. It minorly affected the search algorithm. But a lot more attention went to Google Analytics. They say it has “machine learning at its core”, and allows anyone…
Does Bounce Rate Affect My Ranking?
Bounce rate is not a direct ranking factor in Google’s search algorithm. Time and time again Google has adamantly denied that they use bounce rate in their ranking algorithms. But let’s back up a little.…
Why You Need to Take Your Analytics Game to the Next Level
What’s the biggest difference between online and offline marketing? There are a lot of potential answers to that question, but one of the biggest has to be analytics. Offline, you have very little data to…
The Big Impact of Google for Small Business
Small businesses have formed the roots of communities for centuries. They offer services in some towns considered too small for larger companies to invest in. Small businesses distinguish themselves even in larger cities, where competition…
Beginner’s Edition: 5 Powerful Metrics in Google Analytics That You Need To Know
The ability to comprehend the behaviors of customers when using a website is an indispensable step to enhance marketing strategies in the future. Fortunately, Google Analytics exist and can help a venture with that. In…
The Benefits of Google Analytics
Have you ever wondered about how much traffic your site is getting? Or more importantly, where that traffic is coming from? Or most importantly of all where your conversions are coming from? If so, it is…
Return on Investment (ROI) Reporting Made Accessible
Sure, this information is great, but we want you to have the latest! Read this more recent article: 6 Steps To Improve Your SEO Reports SEO is tricky business. You may be operating a firm…