Fresh Content

Typically understood as “timely” content regarding breaking news stories but can also mean the frequency at which a site posts content to add new pages or even how often they update content. The concept of fresh content can be extremely powerful for SEO rankings if implemented correctly.

The term “evergreen” content is sometimes mixed in with fresh content but is different in ideation and execution. Evergreen content is content that is meant to stand the test of time while fresh content is the idea that you hit the topic while the iron is hot and move on.