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Cash Money on colorful background. YMYL content

What is YMYL Content on Google?

By Ainsley Merrill | July 31, 2023

A big factor in Googleโ€™s E-E-A-T emphasis includes YMYL content and articles. This guide will walk you through what YMYL is and what you need to know.

Best Excellent Services Rating for Satisfaction, concept of sett

6 Key Takeaways of Google’s Search Quality Rater Guidelines

By Pui Mun Beh | November 1, 2021

When you search online, chances are, youโ€™ll turn to Google to help you. Many would deem Google as their โ€˜best friendโ€™ as it furnishes them with just about anything they want to find and, best…

google voice mum

Is Googleโ€™s โ€˜MUMโ€™ Update Going to Change Voice Search?

By Krystin Pipkin | June 29, 2021

Google constantly updates their algorithm and pushes boundaries in new technology and innovation to better serve their users. In an announcement in May at Google I/O, their annual developer conference, they unveiled their newest development:…

Google MUM update

Google Previews New MUM Technology

By Kristine Pratt | May 19, 2021

Thereโ€™s a lot of talk right now in the search community around MUM. Googleโ€™s new technology debuted yesterday during Google I/O. MUM stands for Multitask Unified Model, and itโ€™s several steps beyond BERT that debuted…