EAT
What is YMYL Content on Google?
A big factor in Google’s E-E-A-T emphasis includes YMYL content and articles. This guide will walk you through what YMYL is and what you need to know.
6 Key Takeaways of Google’s Search Quality Rater Guidelines
When you search online, chances are, you’ll turn to Google to help you. Many would deem Google as their ‘best friend’ as it furnishes them with just about anything they want to find and, best…
Is Google’s ‘MUM’ Update Going to Change Voice Search?
Google constantly updates their algorithm and pushes boundaries in new technology and innovation to better serve their users. In an announcement in May at Google I/O, their annual developer conference, they unveiled their newest development:…
Google Previews New MUM Technology
There’s a lot of talk right now in the search community around MUM. Google’s new technology debuted yesterday during Google I/O. MUM stands for Multitask Unified Model, and it’s several steps beyond BERT that debuted…