Cornerstone content

The most important pages and pieces of content on a website. These are pieces of content that other pages on your site link to in order to direct users to your best content. This internal linking structure can also guide web crawlers to know what you consider your best content. Cornerstone pieces are detailed, typically longer, and teach what a user needs to know about a subject. Normally, cornerstone pieces aren’t meant to sell content or push products, but to inform. Cornerstone content also includes the most competitive keywords that a site wants to rank for.