R
Glossary Term
Influencing the way people think about you or your brand online. A good reputation online will help your sales and is essential in a modern competitive landscape for small to large businesses. You see small businesses live and die by their online reviews and campaigns directed towards gathering good reviews is a legitimate strategy that should not be ignored.
Companies, brands and people will seek reputation management services when they see that negative news is being shared. Because this type of PR is done online companies will use social media and SEO tactics to help lead their reputation management campaigns.
Articles from the blog that dig deeper into this topic.