Author: Kristine Pratt

At Boostability, we’ve built our formula for success around helping small businesses succeed. That happens with our clients who come to us directly. But we also work with hundreds of partners who have small business clients of their own, and we do the SEO work...

For this month’s Fandom Friday, I was tasked to try and figure out some of Disney’s marketing secrets. It says right in my bio that I enjoy all things nerdy. And that shone through this past weekend as I attended Disney’s D23 Convention in Anaheim....

For the last decade, Boostability has taken pride in providing scalable search engine optimization, or SEO, and online marketing services for small businesses worldwide. We understand the rapidly evolving internet landscape, and have the data to back up our processes. Through this data, we ensure our clients...

Consumers typically scan digital content, rather than read it start to finish.  As a result, you only have a few seconds to catch their interest. Humans process images 60,000 times faster than text and retain 80% of what they see. This means that content accompanied...

For the second time in a row, Boostability CEO Gavan Thorpe has won Comparably's Best CEOs for Women Award. Comparably, a company culture and career monitoring website, gathers sentiment ratings based on several factors. These include compensation, a challenging work environment, getting valuable feedback, and other...

Most business owners understand that marketing is how you get customers. The thing is, marketing comes in all shapes and sizes. It can be overwhelming to know which type fits your company the best. Instead of trying to shove a square peg into a round...

I'm going to let my nerd flag fly here for a minute. I jumped on the Marvel Cinematic Universe bandwagon around the time the first Avengers movie came out. I stayed on the bandwagon partly because my friends introduced me to these amazing characters, and...

There’s a word I want to focus on today: agile marketing. As someone who is a fan of sports and enjoys being active, I know building up your agility makes you a better athlete. And those professional athletes who are more agile on the court...

As we approach the end of another year, we all tend to look at everything we’ve accomplished during the past 12 months, and then see how we can learn from it into the new year. 2018 turned out to be a big year for marketers...

As the year starts to wind down, it's the time when we like to look back at everything we've accomplished during the previous 12 months. But in our case, we're looking back at all the incredible things we've done because we work at Boostability. Our...

Last Update: September 2019 Ranking on search engines isn’t an exact science. The algorithm that determines website ranking relies on hundreds of elements. Google Search uses bots to seek out information on websites. Professionals refer to this as “crawling.” Crawling is how the search engines find...