28 Jul Your Success Is Built On Trust!
In the Internet world, success is built on trust. We want to be sure that while we are searching for varying topics, products, and other information, it is going to be accurate; and if we are planning to purchase something, we are protected and feel safe while surfing.
With the recent Panda update released by Google, the look and feel of your site is going to be another determining factor for your overall rank and position on Google. If you are at all interested in what it is that Google wants to know from each website owner, you can see the information on their Webmaster Central Blog.
Google gives you a list of questions you want to ask yourself about your website:
- Would you trust the information presented in this article?
- Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
- Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
- Would you be comfortable giving your credit card information to this site?
- Does this article have spelling, stylistic, or factual errors?
- Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
- Does the article provide original content or information, original reporting, original research, or original analysis?
- Does the page provide substantial value when compared to other pages in search results?
- How much quality control is done on content?
- Does the article describe both sides of a story?
- Is the site a recognized authority on its topic?
- Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
- Was the article edited well, or does it appear sloppy or hastily produced?
- For a health related query, would you trust information from this site?
- Would you recognize this site as an authoritative source when mentioned by name?
- Does this article provide a complete or comprehensive description of the topic?
- Does this article contain insightful analysis or interesting information that is beyond obvious?
- Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
- Does this article have an excessive amount of ads that distract from or interfere with the main content?
- Would you expect to see this article in a printed magazine, encyclopedia or book?
- Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
- Are the pages produced with great care and attention to detail vs. less attention to detail?
- Would users complain when they see pages from this site?
By using these questions, you can make sure that you are not appearing to be a spam site, but an actual site that is serious about running a business. Following these steps helps to build more trust between you and the search engine. This will help to ensure that visitors are satisfied with the service, product, or information they are trying to get.
For any website that is trying to increase their rankings, you want to become an authority within your industry. You are striving to prove to the search engine and your visitors, that you know what you are talking about. Building your site with relevant content and information will help you to become this authority. Not just information about a product (such as a list of it’s contents), but information about what you can do with the product, why your product is higher quality than your competitors, and ways that you can use it as a gift for a friend.