Why Google Cache Is Important to Your SEO

google cache seo

Why Google Cache Is Important to Your SEO

When you first designed a web page for your business, you focused on making it look appealing to your clients. After all, you knew you had one chance to make a good first impression on potential customers, so your website had to look perfect. You incorporated some gorgeous visual elements using coding methodology like HTML5 or Javascript, and you waited for the internet traffic to come pouring in.

However, despite all the work you put into your website’s appearance, it doesn’t generate as much interest as you had hoped. And when this happens, you may wonder how you missed the mark.
As far as appearances are concerned, you may not have missed the mark at all. However, since your website has so many images on it, it may not have enough text for Googlebot (Google’s page discovering program) to read. What Googlebot reads determines your page’s relevance and—to some extent—its page rank.

To see what Googlebot reads about your site, you have to look at each page’s Google Cache.


What Google Cache Is

Type any term into Google’s search bar and hit enter. Let’s say you searched for a popular social media website like BuzzFeed. After Google returns the search results, you’ll see a series of titles and meta descriptions that look something like this:
BuzzFeed Meta Snapshot

You’ll see a primary URL in green with a small green arrow next to it. When you click on that arrow, it will take you to the most recent snapshot that Googlebot took. It could look something like the following:
BuzzFeed Cache Snapshot

This snapshot will likely look exactly like your current page, but you’ll notice a button in the top left-hand corner that says “Text-only version.” When you click on that link, you’ll see exactly what Googlebot sees.

If you click on the link, you’ll see that Googlebot can’t read pictures—it can only read text. So when you code your page, you have to make sure you include text elements for Googlebot to read. Your pages will need information-rich content along with targeted keywords and strong headings for Googlebot to consider them relevant.

Just make sure that you don’t overload your page with keywords. Googlebot can see them, and if it thinks you’ve stuffed too many keywords onto your page, it will flag your website for unhealthy and unfair SEO practices, which can critically damage your ratings.

How Google Cache Can Show Your Page’s Relevancy

When Googlebot perceives that your website has more relevancy and authority, it will index your site more frequently. You can check this frequency using your Google Cache. You’ll find the information in the blue box that appears after you click on the cache link.

If the last cache date occurred today and it updated tomorrow, you would know that your page had high relevancy. Google considers your page important enough to update it daily because it can tell your content benefits web readers. It wants to keep that content available even if your website or servers go down, so it saves a copy.

Google will also crawl and re-cache your page more often if you regularly update your pages with new content. As long as you keep your content’s quality high, the frequency at which you post new content could boost your website’s page rank.

Google [won’t] actually send out a “Manual Penalty” for overuse of keywords in a site, but will rather see your content as less beneficial, and more spammy than your competition… – Top Commenter, Becca Watters


What This Means For Your Website

Google Cache can teach you many different things about your website. If you looked at the cache date and didn’t feel satisfied with the frequency you saw, take another look at your webpage’s text-only cache and see what you can change about your content. For example, you can:

  • Make sure all the text appears in context. If you use a lot of programmed illustrations to convey your meaning, any text you add might not appear in context when Googlebot reads the text-only cache. If every piece of information has textual context, Googlebot can read all your content and determine its quality in addition to its relevancy.
  • Assess and boost your content’s quality. You should assess it in a stylistic and technical sense. It should have correct spelling and grammar, but it should also say something useful. It shouldn’t include obvious statements, nor should it rehash information that you can find on any website. Make it sound unique, informative, and professional.
  • Adjust the page’s keyword density. If you use keywords, integrate them in such a way that they sound natural in your content. Don’t use too many of them or too few. For example, if your content includes 300 words overall, it shouldn’t include 10 keywords. Nor should it include only one. Find a balance so Google doesn’t penalize you either way.

If you improve your content, Google will crawl and index it more often, which can boost its page rank. You’ll get the internet traffic you know your website deserves. Use the information you can glean from your website’s Google Cache to get started.

Colton Miller
[email protected]

Colton is the Director of SEO Strategy at Boostability testing and defining the products and processes that make Boostability's customers successful. He has been a part of Boostability for over 7 years. Colton loves hanging out with his family and gaming. He runs a personal blog over at www.coltonjmiller.com where he discusses gaming, life, and SEO.