What is White Label Marketing?

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What is White Label Marketing?

White labeling is also known as private labeling. In this type of arrangement, another business creates products for you. Instead of carrying the manufacturer’s label, these items have your company’s name on them. People who buy your products have no idea that another company produced them.

Many companies use some type of white label to sell products or services. Grocery stores, clothing stores, and electronics stores all buy items from other companies and resell them under a new label. White labeling is a kind of partnership marketing.

Popular clothing companies don’t always make the jeans you buy. They may pay a partner to create clothes and put a private label on them. Some clothing stores have separate partners for shoes, jeans, t-shirts, purses, and other items.


How White Labeling Works for Digital Marketing

You can also white label services. For example, if you run a small business online, you may not have any employees. How can you run your business, ship orders, and answer the phone at the same time? One solution is to hire another company to answer the phone for you. This partner can take care of customer service and send the orders to you.

The same thing works well for marketing companies. With white label digital marketing, another business can create content for your customers. When they work for you, they always use your business name. That way people think they’re connecting directly with your company.

White label businesses offer many digital marketing services:

  • Social media marketing
  • Blog writing and content marketing
  • Search engine optimization
  • Website building
  • Data analysis
  • Market research
  • Keyword research

If you have a small marketing business, the white label option makes it easier to take good care of your customers. You can provide SEO services and social media management no matter the size of your company.


The Benefits of White Label Digital Marketing

There are two main types of small businesses that benefit from white label digital marketing. First, companies that sell marketing services to other businesses can use a third party with more experience in SEO. Also, small businesses that need help writing blog posts may hire a digital marketing partner to create content. Here are six advantages to using this option:

1. More Services for Your Customers

Your company may not have enough employees or time to take care of everything your customers want. For example, you may focus on website creation. How can you provide excellent SEO, blog articles, or videos as well? With white labeling, another company can handle the details and let you deliver the finished product.

Here are a few extras that this type of partnership can provide:

  • Social media influencers
  • Offsite blogs
  • Link building
  • Business reputation services
  • Professional photography
  • Infographic design

White labeling can allow you to offer specialized services too. A third party can print catalogs and business cards. Software companies can build mobile apps or add credit-card payment options on websites with your company name.

2. Advantages Over Competitors

Some markets have a lot of competition. The difference between someone choosing you or a competitor may come down to which company offers the best services. White labeling can make your company more attractive because you provide things that competitors don’t.

3. Access to a Larger Team

Having a marketing partner may let you take on bigger projects. Normally, your team may only be able to help a few customers at a time. If one of your clients needs hundreds of social media posts unexpectedly, what can you do? That’s where white label SEO services help.

By working with content professionals, you can easily adapt to larger orders. It doesn’t matter if you need 50 pieces or 500. Your digital marketing partner can find as many writers as needed to get the job done on time. That also helps you take care of business emergencies.

4. Freedom To Focus on Your Business

As a business owner, you have important decisions to make. Your responsibilities include keeping an eye on accounting, sales, and marketing. Plus, you need to hire employees and make sure they work correctly. It’s not easy to balance all of these departments.

One solution is to let a digital marketing partner take care of the little things, such as email marketing or social media posts. That way your company benefits from technology in a smart way, but it doesn’t distract you. You can focus on the most important areas of your business with as little stress as possible.

5. Help From Industry Experts

Some areas of digital marketing are constantly changing. For example, SEO services have to stay up to date with changes to search engines such as Google. Things that worked great in the past may need a different technique now. Partnering with SEO professionals who understand these changes can deliver better results. Some white label digital marketing companies focus completely on SEO, so they know it inside and out.

Experts can be especially helpful for pay-per-click advertising. Success in this area means choosing the right keywords for your customers. To get the most out of Google AdWords, you need someone who understands the statistics and knows how to increase clicks. That way you maximize your return-on-investment and avoid spending money on the wrong search terms.

6. Fewer Business Complications

If you want to, your company can handle all kinds of digital marketing in-house. You can hire SEO experts, Google AdWords experts, software programmers, and other professionals. However, it takes time to find people you trust. Also, you may have to spend a lot of money to convince them to work for you.

White labeling your digital marketing services means you don’t have to worry about any of that. Your content partner takes care of the heavy lifting, you bill your costumers, and everyone goes home happy.


Getting Started With White Label SEO Services

There are a few decisions you need to make when getting started with white labeling. First, decide whether an all-in-one solution is right for you. Are you OK working with many different companies, or do you prefer a single digital marketing partner for everything? You may save money balancing several advertising companies, but it’s more complicated.

Next, choose the level of service you’re looking for. Many white label SEO companies offer front-facing and back-end services. In a front-facing arrangement, your partner handles every step of digital marketing. This includes working with your customers and resolving problems. Back-end services simply provide you with content, letting your company deliver or post it.

Front-facing SEO services usually make things easier for your company. After all, you don’t have to worry about customer complaints or confusing questions. The white label agency handles everything. However, this also means giving up some of your control over the finished product. Once you know what kind of digital marketing assistance is a good fit for your company, it’s time to find a partner that delivers the right services.


Tips for Making the Most of White Labeling

Partnering with a digital marketing company can be a powerful tool for business success. However, to get the most benefit, there are a few things you should keep in mind:

  • Only work with partners you trust. When you place your company name on a product, it affects your reputation. Trustworthy agencies look for ways to increase your reputation and deliver excellent service. This makes your customers happy.
  • Ask for more information. Great digital marketing companies can answer any of your questions. They should explain your options clearly and provide packages for your company’s specific needs.
  • Look for experience. It pays to work with experts. There’s nothing wrong with asking for examples of past work. A large portfolio of happy clients is a good sign.
  • Don’t believe promises that sound too good to be true. Digital marketing partners should be enthusiastic but honest. Avoid companies that promise things they can’t really deliver, such as page one ranking for customers in 30 days. Instead, trustworthy companies should have data to show what you can reasonably expect.

Take your time when selecting a white label partnership. An awesome marketing partner (like us!) can boost your revenue and increase your customer base. Above all, this option can give your company an amazing reputation.

Matt Tennison
Matt Tennison
[email protected]

Matt has over 20 years experience in the marketing and advertising field and over 15 years experience in high-level business development and partner relations. Prior to joining Boostability in 2011, Matt ran an advertising agency for eight years, where he became very familiar with both traditional marketing methods and digital marketing techniques. He has an intimate understanding of the small business marketplace and an expertise in forging high-performing partner relationships.