12 Jul What is Social Bookmarking?
The anticipated release of Google+ for public use as an alternative to Facebook has brought social media again to the forefront of the collective Internet mind. For those who recognize the value of SEO, social bookmarking gives us a viable path into the Social Internet.
What is Social Bookmarking? Social Bookmarking is the process of bookmarking your favorite websites and sharing them with others. When a site is bookmarked, a link is made and indexed by search engines. This process of obtaining social bookmarking links for SEO purposes has proven to be effective for many website owners in earning credibility in the eyes of search engines.
The value of a social bookmarking link, as compared with other types of linking, comes from the social aspect. When a website is bookmarked by a user of a social bookmarking site, the search engines give the link the value of a real human being’s opinion about your site.
Understanding the pros and cons of social bookmarking is critical to its effective use.
- Social bookmark links are indexed quickly meaning your site can benefit immediately
- Social bookmarks are indexed favorably by newer search engine algorithms
- Social bookmarks can go viral turning one link into thousands
- Links have a shorter shelf life than other types of links
- Social bookmarking links are not surrounded by relevant content
The landscape of the Internet (especially “the Social Internet”) is always changing, but for now social bookmarking remains a strategic force in getting strong links quickly. Barring any sudden algorithmic updates that exclude social bookmarking, it will likely remain a valuable tool in your SEO toolkit.