17 Jun SMX Presentation: The Social Influencer – A Key Search Marketing Player
Utilizing social influencers has long been an important tactic in online marketing. Traditionally, we think of celebrities as sharing, personalities linking, and citizens clicking. While there is some effectiveness to this method, this slide share from SMX explores a better strategy for utilizing social influencers. In this strategy, celebrities and personalities motivate citizens to take action.
Some key highlights include:
- Celebrities have an ability to take mundane events and turn them into news.
- Celebrities don’t need money – they need attention.
- Personalities don’t need attention – they need money.
- A case study of utilizing two celebrities to generate 12,000+ social actions and 165k video views.
Check out the slide share for yourself below: