Social Media Tag

Social media continues to be an increasingly important tool for businesses. Instagram is among the most effective platforms available today. From international conglomerates to local boutiques, businesses use Instagram to reach their customer base. Simply putting out content is not enough to accomplish your goals of...

Social media is a useful tool for small business owners who are trying to grow their companies. But, not all businesses on Facebook are getting the most out of this platform. Knowing the main advantages of your Facebook account and how to use them can...

Even experienced social media users can get confused when it comes to specific jargon. Understanding important social media terms can help you learn how to harness these platforms for your business. This glossary explains several key terms anyone working in digital marketing should know.   Algorithm This is...

Digital marketing is a term that encompasses all strategies of communicating with your customers using technologies such as the internet, mobile phones, display advertising and other digital media. Catering to the various needs and expectations of such a diverse set of consumers through so many...

I hope everyone is having a killer summer so far! We have been doing great when it comes to rankings. Here's the SEO and social update: Overall Trend June was a fairly “flat” month, meaning we didn't see any large scale rank changes. ​ We continue to see positive...

Google My Business posts enable you to announce upcoming events, show off new products and services, promote offers, and share other types of information with your audience. The posts appear as cards in the knowledge graph when someone makes a local search for your business....

This article was first published on June 5, 2018, and last updated in November 2019. Creating great content will help you engage with users and may even attract followers to some extent. However, it will be a struggle for you to reach anywhere close to all...

Creating a company LinkedIn page helps potential employees, partners and clients find out more about who you are and what you do. It also establishes credibility and, when used correctly, can showcase your brand as an industry expert. We put together an infographic all about...

Hyperlocal marketing -- once the domain of inky handbills and lonely flyers tucked under the windshield wipers of parked cars -- has now gone digital. And it’s awesome! The raw power, increased targetability, and pure efficiency of hyperlocal marketing in today’s world gives every business, regardless of...

What’s the first thing you do when you’re looking for someone to fix a tire on your car? What about when you’re out running errands and decide you want Chinese for lunch? You probably do what other people did roughly 1 trillion times (really!) last...

Recent changes from Twitter have all been designed to prevent spam and maintain safety on the platform. In February, Twitter announced changes to its API for this very purpose. Beginning March 23, 2018, users will no longer be able to send duplicate tweets from multiple...